Monthly Archives: August 2017

Experience design – our approach to exhibitions and display design

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose – Charles Eames

Introducing The Design Hub.

Born out of a need to create great three dimensional design, we brought together a team of designers with a unique set of design skills. They bring the kind of design that marries graphic design elements to architectural and spatial design. It’s a specialist field that requires not only great artwork design skills but also an understanding of engineering and the spatial awareness of an interior designer. We call it Technical Design and we are one of the few companies to offer clients a complete Technical Design solution that goes beyond the skills of a design agency.

To design great exhibition stands or displays, a designer needs to understand the materials that will create the display and how people will navigate the display. At times we’re more like a theatre set designer, creating a show, and considering the ‘actors’ manning the stand, as well as the lighting and backdrop.

the design hub - brand productions

Concept plans and approaches

Experience design needs to integrate experiential elements and psychology – what will someone see, feel, hear and smell? As a result what actions will they take? And will these actions drive certain behaviours for the brand? A good experience designer must be able to deliver on a client’s desired outcome. Experience design addresses the flow of people around a stand or activation, and the way in which they connect with products and brands. It creates heroes out of brands and it creates theatre that makes people do, say and feel.

Concept drawing s- the design hub brand production

3D render image

We work with a range of materials and building elements, from natural materials like wood through to fabrics, inflatables, acrylics and aluminium framing. We understand the manufacturing process, the specifications and the realities of how various materials and elements work together.

Our work often features large scale artwork, which requires a unique set of skills. We’re adept at re-creating artwork for wide format printing. Like many designers, we understand the various print processes from digital to dye sublimated to offset printing. But we also know how to get the very best out of these print processes by tweaking our artwork to deliver bolder colours or by amending our specs to ensure a better outcome.

The Design Hub brings a mix of engineering, graphic design, spatial design, experiential thinking and set design within a single talented team. We are there to help with the ideation process, generating ideas and then showcasing these through concepts, renders and 3D modelling. We provide a complete design solution from ideation through to final artwork, and then we manage and oversee the production and print to ensure brand consistency. We’re there for our clients, each and every step of the way.

Concept drawing - the design hub brand productions

Concept drawings

Yale Mall Display

A render of how this display could look at a Mall

Our skill lies in taking an idea from dream to reality, developing a solution that delivers creatively but also practically. These combined skills are rarely found in a pure graphic design studio.

We would love the opportunity to have a coffee and discuss your requirements, please give us a call on 09 930 1811 or contact rich@brandproductions.co.nz

Not just hot air

One of the most significant new products to appear in the exhibition and display industry recently is inflatable display. No doubt you will have seen the new inflatable camping tents on offer at various retailers, but perhaps you were not aware that this same technology is now being applied to the exhibition industry with various elements available in an inflatable format.

Brandstand - inflatable tents

We have recently joined forces with both a European and a Chinese supplier to bring inflatable solutions to the New Zealand market. We felt these were the stand out suppliers at the trade shows we attended and were delighted to secure distribution within New Zealand.

A simple choice

Perhaps the biggest single benefit to an inflatable display is its simplicity. It’s possible to take a sizeable display and fold it down into a tiny case, because it’s the air that gives it its size and air that gives it its stability. There are no aluminium poles required for stability as the structure supports itself – with air!

Inflatables use low tech tools, such as pumps, and simple bonded seams to create large scale displays that create instant brand presence.

Of course we offer various inflatable gazebo options, as you would expect, but that’s only the start. Brandstand can build a complete solution by adding inflatable counters, furniture, towers, columns and arches, and even create complete bespoke shapes and solutions.

Brandstand inflatable chairs

From an experiential perspective, a large scale inflatable can be set up quickly, creates a dramatic brand impact due to its scale, and delivers talkability because these structures are still quite new to market.

Inflatable structure - sport

Big impact
The beauty of inflatables is in the weight and the speed that an entire exhibition kit can be set up. They’re absolutely perfect for outdoor events and activations. We can provide a huge inflatable arch at the finish line of a sports occasion or create large scale entrance gates to a show.

If you have brand awareness or sponsorship opportunities, we would love to talk to you about how you might leverage your sponsorship activation with a large scale inflatable branded display.

Print options

We print onto a skin that goes over the structure – this can then be cleaned, re-branded and reprinted anytime. If you run sports events, then it’s the perfect solution for changing sponsors each year – just print a new cover!

Talk to us today about our purchase and rental opportunities.

What about OSH

Inflatable solutions should be handled with care at public events. They’re perfectly safe but there’s a few guidelines to be considered. It is worth talking to experts about how they should be set up, tied down and how much ballast should be used.

At Brandstand we won’t simply sell you an inflatable structure without asking a few questions and without providing you with some sound advice. We have quickly become experts in setting up inflatable structures. We understand and are compliant with the advice of Worksafe New Zealand. We can provide a number of fixing solutions dependent on your terrain and location.

We offer tailored packages and after sales service – we are happy to provide a complete installation solution and then after sales storage and servicing for those that require it.

NZ approvals

Our structures are supplied with NZ approved blower systems, and feature NZ approved tether systems with appropriately rated anchorage points. We are able to advise on maximum wind speed/gust constraints as part of our set up procedure.

Let’s talk

Inflatable display structures are amazing, but need to be handled with a degree of care. We know what we are doing and we would love to talk to you about why inflatable is the future of display.