Monthly Archives: November 2017

Global trends to watch out for in 2018

The events and exhibition industry is a rapidly growing and competitive market. Every year we see new technology being developed and new display solutions being created, all designed to appeal to attendees.

Looking ahead to 2018, we’ve highlighted four global trends that we think you should look out for:

  1. Virtual Reality

Virtual Reality (VR) has definitely enhanced the experience perspective – and will continue to do so in the upcoming year.

Boursin Virtual Reality

According to the 2018 Global Meetings and Events Forecast published by American Express Meetings and Events, the use of VR will continue to create a level of advancement in the way attendees interact at exhibitions and events. The incorporation of this immersive technology may come as no surprise but still draws major excitement and will continue to change the way attendees interact at events. In New Zealand we are seeing more and more articles published on VR, so it is clear that it is THE tech talking-point of the moment.

  1. Hybrid Events

You’ve probably heard it already – hybrid events succeed on virtually every level.

In 2018, hybrid events are predicted to make an impact on the end-to-end delivery of event communication.

Furthermore, the “live” in-person event with a “virtual” component has become extremely valuable in deriving greater reach and participation, valuable data collection, and cost effectiveness at events. The big tech companies do it very well, but now the technology is available to other companies, combining several comms channels into one event.

  1. Engaging the Apps

Mobile apps may have emerged years ago but their usage at meetings and events continues to evolve.

Along with other technology innovations, mobile app usage is extremely effective in transforming the way event owners and attendees communicate, inform and engage with each other. In 2018 mobile apps will go from a nice-to-have to a must-have. They have proven themselves in improving attendee engagement, sharing agenda details and facilitating networking among attendees.

  1. Wellness

Enhancing attendee experience is not limited to having fun activities on your exhibition display. A 2018 Global Meetings and Events Report also forecast Wellness as an emerging trend to watch as we move into the New Year.

An increasing number of companies are now looking to appeal to attendee wellbeing throughout meetings and events. This trend is predicted to be seen more in hotels around food and beverage offerings. Meeting and event owners also take this emerging trend as an opportunity to differentiate themselves and focus on healthy lifestyle and work with purpose.

Wherever you are in your planning for events in the upcoming year, these global trends indicate how much advances in technology impact the whole industry. It’s always important to create a meaningful engagement with your attendees, to stand out on the show floor and get noticed.

At Brandstand we are always updating our display solutions to accommodate these changes and to keep our products fresh and new. We offer a broad range of interactive solutions that help to give attendees a more immersive experience. Our range of inflatable products deliver a portable display solution that gets noticed – it’s fresh thinking combined with design flair.

 

 

 

Is smart glass technology set to revolutionise exhibition stands?

G-Glass technology is built to give a high impact brand experience which is not only stunning but also dynamic and impactful.

A new product from G-SMATT Global could certainly change the face of exhibition stands in the future. The product itself is a media glass – where circuitry is etched onto the surface of the glass and then LED’s are carefully placed onto it. Cover glass is then installed, filled with resin and connected to the side of the laminate with flexible printed circuit boards. The end solution is a cutting edge glass wall that can display any content rich media that could be shown on a PC or TV, but on a far larger scale and in a much more compelling way.

Interactivity is key…

G-Glass can deliver innovative display solutions to any indoor or outdoor event. It has the potential to transform the way exhibitors connect with their audience, enabling the glass to be interactive with the stand. Add sensors to the exhibition floor, for example, and have these sensors connected to the glass wall which would in turn change the image. This not only keeps the imagery fresh but keeps people interested and engaged.

No restrictions

Rather than the traditional way of fitting a screen to an exhibition wall or stand, G-Glass allows exhibitors to create a full-length interactive exhibition stand that is as large or as tall as they want it to be, giving the exhibitor maximum brand presence. The screen becomes the wall!

Orhan Ertughrul, EVP for G-SMATT Europe says, “G-Glass could give you the opportunity to double your event footprint by standing containers on top of each other giving you more exhibition space at no extra cost. If you can build high, not only do you get the benefit of people seeing you across the exhibition hall, but you can double or triple your footprint”.

Keeping up with technology

This highly-interactive smart glass display is something that we at Brandstand are very interested to follow.

Not only does it provide a one-of-a-kind brand experience but it also allows brands to communicate and interact with audiences on a whole new level.

This technology is something that will continue to expand and that we believe will come into its own within the exhibition and display industry, whether it be on glass or inside the new fabric lightbox stands.

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