Monthly Archives: December 2017

Art of Fact – Innovators Case Study at MOTAT

Background

We were approached by Art of Fact to help produce an exciting new exhibition space for MOTAT. They had just won a creative ideas competition to develop the exhibition space. The brief was simple – the exhibition space had to inspire the innovators of tomorrow with engaging stories of innovators today.

The Challenge

We had a large space to fill that had to not only captivate small minds, but allow them to be innovative in their thinking. There were not many objects to exhibit so we had to think laterally and design a structure that could tell a story, whether it was through creative artwork or through interactive media. The quality of the product also had to withstand its daily environment and be ‘tamper-proof’ given the audience that was viewing it.

The significant challenge for Brandstand was developing an exhibition space that was:

  • A fully flat-packable system for hassle free storage
  • A future proof system that could be re-configured into different layouts enabling it to be used again and offering long term value.

Innovators exhibition at MOTAT

The Solution

Brandstand worked with Art of Fact to deliver a full turnkey solution based on their design brief and then went on to install it within the ‘hall of fame’ space at MOTAT.

The exhibition comprised of a full Brandframe structure with both curved and straight modules. The custom curved frames were all rolled to specification and a full colour dye sublimated fabric skin was used over the curved and larger framework. A fabric skin option was chosen because it works well on curved structures and enables the exhibition to be seemless – giving it a stunning professional finish. Through dye sub fabric colour printing we were able to ensure colour matches with other elements of the exhibitions plus deliver text that was clear and easy to read. Being fabric, each wall could be stored and washed easily to remove marks, stains and the leftovers from sticky small hands!

The displays featured a digital element using large flat screen TV’s and a provision for AV integration which was mounted direct to the framework. The individual rooms used different colours, textures and lighting giving the audience a sense of change as they walked through the exhibition, enabling them to experience the different innovations on show.  

Each room was designed and created to be re-usable which allows MOTAT to rotate the featured teams in years to come giving a great return on investment.

Global trends in retail

There’s probably no other industry that is going through as much evolution right now as retail. Customers are demanding more and more in terms of store layout, payment options in store, customer engagement and staff knowledge.

Retailers need to stay ahead of the game and the bigger players must predict the next trends in order to create a future for retail beyond online shopping.

At Brandstand, we provide a broad range of solutions perfect for the retail environment, including in-store sampling and demonstration solutions, as well as merchandising units and systems.

Let’s take a look at the four global retail trends set to dominate the retail industry over the next couple of years.

 

#1 An immersive customer experience is king!

Retail is becoming increasingly digitalised with physical retail stores embracing technologies such as virtual reality and augmented reality. These are no longer sci-fi dreams, but real experiences delivered in a real retail setting. This innovative technological approach takes a customer’s buying experience up a notch!

Nike has now taken a multichannel approach to retail. Customers can look at shoe styles in-store but then use interactive kiosks to customise their style choices. Once purchased online, the order is then delivered direct to the customer, with order processing monitored through their smart phone.

Take a look at IKEA’s AR catalogue below which allows customers to visualise how certain furniture will look inside their homes! This is a brilliantly delivered cross-over between an in-store and digital experience.

#2 Unique in-store experience

As online shopping continues to grow, the need to create remarkable in-store experiences has become more pressing. A new buzzword “Retailtainment” is now gaining ground as a way to combat the juggernaut of online ordering.

Brands are using retailtainment to create a point of difference and maintain their place in the market.

We see luxury brands, like US fashion designer Rebecca Minkoff, using smart walls attached to fitting rooms which enable shoppers to browse for sizes and/or products – as well as order a champagne! We clearly need more of this in New Zealand! It would be easy to see these solutions as gimmicks, but note that this creative retail strategy resulted in a 30% boost in sales, with customers reportedly requesting additional items as recommended by the smart mirror – not such a gimmick after all!

 Brandstand’s Smart Screen/Touch Screen solutions can be programmed to deliver a whole world of solutions, including champagne delivery! With in-built camera options, NFC capabilities and a range of sizes and mountings, perhaps it’s time to talk to us about changing your retail space.

 

Smart_Screen_Solutions

Some retail kiosks are also changing the game with nifty dispensing machines in place. One notable example is Sprinkles Cupcakes which has “cupcake ATMs” at its stores. People craving something sweet during the wee hours don’t have to wait for the store to open – they can just head to the nearest cupcake ATM machine, swipe a card and instantly get their fix!

#3 Pop up shops are big winners!

Pop up shops may have been around as a niche concept since the 90s, but still prove to be popular amongst consumers! The great thing about pop up shops is their appeal to customers with a ‘here today, gone tomorrow’ concept, thereby creating a sense of urgency. The pop-up shop operates on a sense of scarcity and so places pressure on the customer to purchase. The idea is to bring a certain blend of seasonality and creative experience to what can otherwise be a boring mix!

Interactive pop-up experiences like IKEA’s Breakfast in Bed Cafe in London, for example, opened for three days and allowed customers to enjoy breakfast in a snuggly bed – for free!

pop-up-breakfast-in-bed

Concepts like this gain not only press coverage but generate incredible amounts of social content, shared amongst many.

Brands like Nestle have also discovered the power of the pop-up store, seeing it as a tool to raise brand awareness. Known as the The Kit Kat Chocolatory, this pop-up shop allowed customers to customise their own KitKat, made fresh to order, with packaging that customers could design themselves!

If you need some help in bringing a concept to life then talk to our production experts in Brand Productions. They have years of experience creating experiential and retail solutions, turning concepts into commercial reality.

#4 Self-service technology

Otherwise dubbed as the ‘Help Yourself Technology’, these self-service technologies are popping up everywhere in retail! From McDonald’s self-order kiosks to self-service checkouts at supermarkets, retail stores are now expected to bring more convenience to customers.

We see Amazon’s physical store providing a futuristic approach to customers, where shoppers can just walk out without the long queue to pay. Shoppers simply swipe their Amazon app upon entry then their smartphones track what items they leave the store with. These are then charged back to their Amazon Prime accounts.

Customers want to shop fast at times but they also want to slow down and be entertained at other times. How can retailers win? One thing I think we can all agree on… don’t make us queue!

Let’s talk

Delivering great retail experience doesn’t have to be a hit or miss approach. As leaders in the display industry, we make sure your brand delivers the best experience possible to your audience. So get in touch today, and we’ll show you want we can do.