5 Sampling/Brand Engagement Trends

So what does the future look like for Brands wanting to engage with their customers?

As one of New Zealand’s foremost providers of brand experience and sampling campaigns, we thought we would take a look.

Brand Engagement is king

The reality is that ‘engagement’ is clearly a focus for brands in 2016. Every brand needs to focus on creating a better customer experience at each touchpoint, throughout their customer journey. Experience Planning is becoming part of the brand strategy process and Brandstand can help in creating branded displays that improve the ease of the buying decision at point of sale. Our sampling stands help to deliver a consistent brand experience, with additional elements that boost engagement beyond a simple product tasting. But let’s not lose sight of the commercial imperative in all this – activity has to lead to sales and that’s why we always frame our responses around influencing the path to purchase.

Smapling Table

Engagement Over Awareness

Individuals are currently bombarded with marketing messages. According to certain sources, people come into contact with anywhere from 3,000 to 5,000+ brand messages a day. The value of simply getting in front of a prospect has been diluted. With the pervasiveness of digital touchpoints, engagement now comes with higher worth to a brand than more macro metrics such as awareness and ultimately brand consideration.

Brands in 2016 should be thinking brand immersion more than brand reach, and for good reason. It’s brand immersion that will drive memory, and so brand consideration at point of sale.

Our unique sampling campaigns and bespoke builds ensure that sampling and brand experience campaigns deliver a higher level of engagement. At Brandstand, we think beyond purely display and look to deliver interactivity within our campaigns. We deliver multi-platform measurable campaigns that use video, interactive displays and multi-sensory elements to build higher levels of engagement and meet campaign objectives.

Huawei Stand

Multi Sensory Brand Engagement

More and more brands are exploring the senses to create unique worlds for consumers. Four Seasons, for example, uses an air system to diffuse custom scents throughout its properties. Virgin relies on personalised screens, on-demand food and beverage ordering systems, and iconic purple lights to ensure its flying experience is like no other airline.

Our plinths and tables can be lit to glow or pulse in any colour required, ensuring a unique yet consistent brand engagement. We’ve used scent to guide and influence customers at point of sale, and sound to engage and drive interest.

Our interactive screens can be positioned and programmed to provide a unique user experience, driven by each user and their needs and desires.

The importance of video

Video continues to play an evolving role in customer service, with more and more brands noting the importance of offering face-to-face interactions for a richer, more personalized experience. Videos may be used for greater self-service by offering customers tutorials on company websites, testimonials about brands to educate and inspire customers, and, of course, video chat for optimum customer service. Indeed, Gartner has predicted that more than 100 of the 500 largest global businesses will introduce video-based chat by 2018. Video technology is further evolving to use customer data as a means of delivering personalised videos for stronger customer service and marketing targeted at each specific customer’s needs.

Take a look in Mitre 10 at ter How To videos – suddenly the world of DIY becomes more accessible as we’re guided to our higher purpose in the aisle!

We constantly look at ways to integrate screens and videos into our displays to entice customers to stop at our exhibition stands, or to better control their journey around our stand. We supply a range of display walls that can all take video or interactive screens, whilst also being lightweight and simple to set up.

Yale Exhibition Stand

More and more clients are investing in their digital assets and then ensuring these are displayed across multiple touchpoints – websites are becoming increasingly creative and engaging whilst apps deliver a better level of service and information. Video forms part of these assets and ensuring they’re used and viewed in multiple places becomes increasingly important.

Measurement

We’ve all heard about the importance of data, and never has this been more true than in marketing. Measurable returns are the key to understanding customer drivers. By measuring results, future campaigns can be designed and executed and success more easily gauged.

At Brandstand, all our briefs include detailed info on how success will be measured and the objectives of the campaign in which we’re involved. For an exhibition, lead measures vs awareness vs product trial will all affect our stand design in differing ways. We’re fanatical in searching out ways to measure the success of what we’re doing and in creating ways that make it easy to measure. We insist on implementing SMART measures into all we do because great creative and design means nothing without meaningful metrics.

Creating outdoor branded environments.

Here in New Zealand there’s always a certain level of anxiety that goes with organising an outside event. Even in the middle of Summer you can never be 100% confident that the sun will shine! And when it doesn’t, there’s a few things to think about.

Is your display kit rain-proof and will it stand up to the wind?

Will your kit stand up to the crowds of people that sometimes attend these Summer events?

At Brandstand we’ve been creating experiential campaigns, roadshows and outdoor stands for over 20 years. So let’s look at a few of our options.

Flags

So the worst case scenario is they start lifting as the wind picks up, turning themselves in javelins, and a major health and safety hazard. But also consider the amount of flapping they do as the wind picks up – that can be annoying for those around the flag. It’s why our tear drop to go flag tapers to nothing, in a teardrop shape, that reduces that flapping sound. It’s also why we’re able to supply our flags with a variety of base options, from heavy plates to screw-in ground screws. 

For more on flags CLICK HERE

Billboard 2 Go

This is the perfect high impact billboard – heaps of space to get your message across on a waterproof, high impact printed fabric. Secure its base with weighted bases or ground screws and breathe easy as the wind picks up. When Russian Vodka headed to Queenstown, they knew they could trust a Billboard 2 Go not to fly off the mountain!

vodka demo table and flags

Display Walls

Our SuperWall fabric display walls push the boundaries in light weight exhibition walls. Take them outside and they’ll continue to perform – it’s why we supply them with a 5 year hardware warranty – these are purpose built for NZ conditions.

Superwall - Brandstand

Gazebo

We make no apologies for the price of our Gazebo – it’s the very best available, built to last and produced for tough commercial use. Supplied with a variety of tie-down options, the Gazebo 2 Go won’t let you down. It’s 100% waterproof, with taped seams and high strength close mesh 500 denier polyester fabric. For more details on our Gazebos CLICK HERE.

Giant Gazebos - Brandstand

 

Office Sampling

Office Sampling - brandstandOver the last few months we’ve seen a huge spike in office sampling campaigns. Marketers have recognized this segment as a huge, untapped opportunity, an environment that’s easy to target and a place where “the big fish are feeding”.

Winter is the perfect time of year – outdoor sampling campaigns fall by the wayside as weather becomes too big a gamble, and marketers see the cost advantages of targeting a large group of people under one roof.

Disruptive Marketing

The simple reality is that marketers are all trying to find ways to cut through the media clutter, in a complex and fragmented marketplace. That means being ‘disruptive’, and it means getting your brand to pop up in unexpected places. But more than that it means getting the brand-to-hand, a tactile immersive experience, not simply a easily forgotten tasting experience.

Of course, getting an offer for a brand on your phone just when you’re in the shopping aisle could be construed as helpful by some and intrusive by others. Getting a packet of chips just before lunch, whilst seated at your desk, could be perfect timing or it could be seen as intrusive. Suffice to say, it’s a delicate balance.

The Benefits of Office Sampling

Office sampling provides a number of benefits to the prospective marketer:

  • It’s easy to reach a significant number of people in a short timeframe.
  • It’s easy to get people talking about your brand, because they’re huddled around and know one another.
  • The people you’re sampling to are somewhat captive – they’re at their workplace so you don’t have to find them and stop them!
  • With the right gear, it’s possible to make quite an impact in a small space, ensuring you get noticed and remembered.
  • Office sampling tends to rank high on the Surprise and Delight scale, with often the receptionist or office manager being the only people in on the surprise!
  • Done well, Office Sampling can be amplified into video content and shared across social media, thereby expanding the audience beyond the office.
  • Office Sampling has the potential to buy loyalty because it’s perceived that a brand has actively identified this audience and approached it – it takes effort and that is recognised by the consumer.

For Example

Let’s look at a real live example:

Target Market A new type of food product aimed at both males and females aged 20-45.

Opportunity We could target this group through grocery (expensive) or through street sampling (trickier) or through office sampling. Even if we don’t get permission to go inside the office, we know the main times they enter and exit the building, and word soon gets around that you’re sampling!

Most workers these days – and especially Millenials – are time poor.  If something is going to make an impact on their busy schedule it had better be convenient and memorable.  So, going into their office space could be the perfect solution.  Even if they are not at their desk you can always leave a sample on their table for their return!

So if it’s this easy why isn’t everyone doing it?

Well there are a few things that you have to be aware of when sampling in this way.  Here are a few pitfalls to office sampling which you should be aware of.

The Pitfalls of Office Sampling

Size and maneuverability

Offices pay a premium for floor space, so many working spaces are quite cramped, including the corridors, lifts and around cubicles.  Ensure that whatever you use to sample your product is small enough to get around the office and can be easily maneuvered without causing a scene. The last thing you want is for your sampling team to be disturbing everyone for the wrong reason!  Sampling vehicles such as the Sampling Trolley are a perfect solution. They are on wheels, easy to move around and have multiple uses so can be used time and time again.

Sampling units - Brandstand

Use EVERY opportunity to get your message out there. Take a look at these backpacks, which offer another opportunity to communicate key messages and make a lasting impression.

Volume of product

Think about what you are sampling and how much you will need for the office – no one likes  to be left out especially when you are offering them something for free. Ensure your promotional stands or your sampling trolley is able to carry the amount you require, and if your staff are walking around with sampling trays make sure there is a place that they can re-stock regularly.

Portability

It’s not always the case but many offices either have steps leading into a main foyer or are based on an upper floor, so making sure your sampling unit is portable and lightweight is key. It’s important the unit can fit in a lift, and if you are moving around the offices, that it is on an appropriate set of wheels for the environment. If you are setting up a promotional stand then it needs to be lightweight and portable for your staff to carry, and quick and easy to set up. Keeping it light and simple means teams can sample multiple locations in a short space of time – sampling SWOT teams that can cover a lot of ground and distribute a high number of samples.

Sampling - brandstand

Signage and branding

You need people to associate the activity with your brand, and to ensure your promotional staff stand out from everyone else in the office.  This means thinking carefully about what your staff wear and how they are going sample the product is necessary.  Are your staff going to set up a stand or are they going to be walking around the office?  Do they simply hand the samples over, or do they engage with their audience?  Whatever the decision, make sure your message is clear and can be seen from a distance. It’s vital that your sampling team are well schooled and scripted.

At Brandstand we have an existing range of products that are perfectly suited to office sampling, as well as constantly developing new ideas with our clients.  So talk to us about your requirements and we’ll work with you to create an experience around the sampling and deliver a solution that ticks all the boxes.

Being Environmentally Friendly

Here we sit on a rapidly changing planet. It’s no longer simply trendy to be eco-friendly, it’s imperative. We owe it to our children, and their children, to live by sustainable principles now. At Brandstand we place a great deal of importance on the sustainability of the products and processes we use and sell. We feel it’s up to every business and individual to take responsibility for being environmentally friendly. We’re delighted that so many of our clients are starting conversations with us about the sustainable nature of our solutions. They require it, their customers require it and frankly, our planet requires it.

Here’s how we deliver our eco-friendlier solution.

Eco Friendly Fabric

In the old days, many exhibition and display solutions were constructed using Aluminium Composite Material (ACM), packed full of Polyethylene. It was a great product in that it was hard-wearing and lasted years, but it was terrible for being heavy to use and very environmentally unfriendly. Around 70% of all our exhibition and conference solutions now utilise fabric rather than ACM as the main display material. There are a few reasons this makes more sustainable sense.

Brandstand NZ - Exhibition solution

Example of fabric being used for display

Recycled Polyester

Polyester textile recycling has been developed using clear plastic water bottles, or PET as the raw material, a source of plastic that would otherwise go into landfill.

Polyester is made from petroleum, a non-renewable resource that creates damaging environmental impacts during the extraction process. However, when considering the whole lifecycle of the fibre, from the raw materials, through the use phase to the end of the lifecycle, polyester is not as environmentally damaging as believed. It has lower energy impacts during the washing and cleaning phase and is also completely recyclable at the end of its life.

Hopefully we all agree that we need to to use less plastic in general, but at least our fabric finds a second use for all those plastic bottles.

Brandstand NZ - Recycling

Reduced Carbon Footprint

Due to it’s light weight and the ability to fold into a small package, fabric prints are considerably more energy efficient when transported than the heavy traditional banner vinyls – which often need to be packaged in high volume tubes. Your organisation’s “Carbon Footprint” can therefore be significantly reduced – particularly when sending replacement or interchangeable graphics to multiple locations.

Fabrics “compactness” also means it takes up very little storage space, meaning less heating and lighting requirements etc.

Fabrics are so easily produced that many clients find they keep their framing for a long period of time and then simply wash and re-use their fabric displays.

Dye Sublimation – A More Sustainable Printing Process

Sublimation is when a substance transitions between the solid and gas states without going through a liquid stage; the action of dry ice exposed to room temperature is a common example. In a Dye-Sublimation printer the water-based printing dye is heated up until it turns into a gas, at which point it diffuses onto the printing media (in our case the Fabric) and solidifies. The result is a far more eco-friendly, vibrant, long life and colour fast image.

dye sublimation process

This is how it works

The Environmental Advantages of Dye Sublimation Printing on to Fabric:

  • Reduced Water Use
  • As the solid turns straight into a gas without going through the liquid phase, Dye-Sublimation is a completely waterless printing process. For this same reason, the whole printing cycle is extremely clean; there are no liquid inks to clean up and no print heads to get clogged. This significantly reduces the amount of waste water going into the environment.
  • Dye sublimation offers other advantages over wide format inkjet printing – which is traditionally used in the Display Industry. As no water is used in the process the prints are dry and ready to handle as soon as they exit the printer. Often ink-jet printers use energy soaking heaters to dry their prints when quick turnarounds are required.
  • Water based inks – No VOC’s! (Volatile Organic Compounds)
  • Volatile organic compounds (VOC’s) are organic chemical compounds that have high enough vapour pressures under normal conditions to significantly vaporise and enter the atmosphere. A wide range of carbon-based molecules, such as aldehydes, ketones, and other light hydrocarbons are VOC’s
  • The inks used in Dye-Sublimation printing are water based therefore they don’t produce the Volatile Organic Compounds associated with Solvent based inks.

Recyclable Aluminium

As well as being lightweight and strong, the Aluminium extrusions and framing used in our display hardware is recyclable.

This might not seem that important, but take a look at the facts. The recycling process involves simply re-melting the metal, which is far less expensive and less energy intensive than creating new aluminium which must first be mined from bauxite ore and then refined using significant amounts of energy. Recycling scrap aluminium requires only 5% of the energy used to make new aluminium.

Unlike many other materials when recycled, Aluminium loses none of its structural integrity and is therefore infinitely recyclable.

Brandstand - aluminium frames

Aluminium Framing is used in our display hardware

Fluted Polypropylene

Fluted polypropylene, or CorFlute as it is sometimes called, is a lightweight, cost effective and environmentally friendly alternative to wooden, cardboard or solid plastic sheets.  It is waterproof, damp proof and scratch resistant while maintaining a flexibility that allows it to be cut, shaped, scored, glued and welded. The fluted polypropylene that we stock is also approved for use in contact with food products. It is an excellent substrate for signage and panelling, both indoors and outdoors, but also makes a great structural solution when configured correctly.

Our fluted polypropylene is produced from 100% co-polymer and is recyclable, making it a more environmentally friendly solution compared to wooden or cardboard packaging.

Managing our waste

We take an active role in managing our waste ensuring that we place as much as we can for recycling. Our pallets are all collected on a weekly basis and either re-used or re-purposed. We re-purpose our polypropylene offcuts where possible to minimise wastage, and ensure that any additional scrap pieces go to commercial recycling.

 

Creativity in Exhibition and Conference Stand Design

Creative for exhibitions and conferences must have at it’s heart an understanding of the outcomes required of it.

Fonterra Brandstand NZ

The design of a stand should generate multiple touch points and engagement with the visitors. Driving participation in the stand content of varying degrees of duration and depth on involvement. Without this the stand remains unmemorable and the brand experience forgotten falling short of the exhibitor’s objectives and goals.

We use several options to deliver stand engagement, which broadly come under the objectives of Encourage, Enable and Guide.

Hands-On Learning

Provide digital tools to encourage further brand immersion – an iPad for instance linked to further product knowledge or digital | web assets.

Product Handling

Often stand visitors need to touch and feel the products on display, which can require the development of tactile component or experience.

Finding innovative ways of displaying clients feature products on a stand requires some clever lateral thinking as well as saying dialed in to the “qualitative” expedience around the product.

Visitors need to feel action and hear the clunk of their door locks and get a sense of how secure they are.

Brandstand NZ - DeLaval Exhibition Stand

DeLaval Exhibition stand

Brand Experience

With a selection of stands all fighting for presence, clients often ask us to ensure they stand out from the crowd. We create unique brand experiences and introduce game-play and activities into our stands to ensure a memorable interaction between stand, brand and visitor.

Commercial Discussion

For some clients, an exhibition stand is where deals are brokered. Participation is face to face and requires a longer engagement time, discussing sensitive topics. For these, more private and seated space is important – an oasis away from the crowds and noise of most event halls.

Designing for an exhibition, conference or event is not like designing for a poster or an ad campaign. It requires a special set of skills that combine 3D design, large format artwork production, good knowledge of printing processes and a solid understanding of stand materials.

Designing in 3D

At Brandstand, we’ve been creating exhibition stands for not only some of New Zealand’s biggest brands, but global brands too. Coke turned to the Brandstand team when they needed a solution for a mall activation. Heineken came to us when they needed to stand out at the Rugby World Cup. Agencies and brands alike realise that design for exhibitions is a specialised area and one that requires a specific type of designer with very specific skills and experience.

Often an exhibition designer will be a mix of graphic designer and interior designer, understanding the nuances of flooring whilst at the same time suggesting the placing and type of lighting that should be used on a stand.

Cadbury Demo Table - Brandstand NZ

Scamps drawn up for Cadbury Marvellous Creations

Practicality

Designing experiential and exhibition stands has to be a mix of pure creativity mixed with a good dash of practicality. Often the briefs we receive have very clear deliverables. It would be easy to design the most incredible solutions but if the brief asks that the solution fits into the back of a car, then we must build this requirement into our design and tailor our solutions accordingly. It’s this ‘real world’ practicality that has won us many fans over the years, and explains why clients like Fonterra keep coming back to us.

Portable Displays Brandstand NZ

Flow

Often our designers need to consider the flow of people around a stand, and take into account key messaging and where it should appear within an exhibition stand to drive maximum effect. When we design an exhibition stand we must consider where it will appear and how it will be used.

In order for design to be effective, we need to know the objectives that it’s trying meet. For instance, are we trying to push volume through the stand or do we need to spend quality time with a few key individuals? This will affect where and how we include meeting areas.

On a corner site vs a centre site, people will flow around the stand very differently. As designers, are we happy to accept free movement and flow, or do we need to design a user journey into the stand layout, forcing behaviour through design and build?

Brandstand has over 20 years of experience in creating and producing exhibition and event stands that deliver to agreed objectives, on time and on budget.

 

Exhibition Flow - Brandstand NZ

Talking

Any project starts with talking (and often a coffee too!). We ask plenty of questions and our clients explain their needs. Sometimes we might upset the status-quo a little, play devil’s advocate even, so that by the end we’re all happy with the brief and all on the same page with the task ahead.

Design

Our Creative team works either direct with the client, or in some instances direct with the client’s marketing agency, to create initial designs and mock-ups. Once we’re agreed on an approach then we complete the production of scaled 3D CAD drawings that properly provide view of the final stand. These provide the very best insight into how the final stand will appear, and include details of materials and specs to be used.

3D CAD Drawings available by Brandstand

Example of a 3D CAD Drawing

Artwork

Once the CAD drawings are signed off then the stand moves into production. Brandstand’s designers work closely with our Production and in-house Print teams, all overseen by the project manager. Timescales are agreed, key milestones signed off and then the stand begins to happen. Our designers produce all the required artwork files for print, and then our production team apply them to the stand materials, where required and as per the CAD drawings.

Our designers often need to work with large format artwork, manipulating it for various materials, such as metals and fabrics, and understand how different colours will be represented across various materials. This is important if the final look of the stand is going to be consistent and true to brand guidelines – never is this more important than with large global brands.

So as you can see creativity is a lot more than just thinking outside of the box and at Brandstand we certainly have the skills and experience to produce a display that works for you and your requirements.

Measurement

It would be crazy to design an exhibition stand without taking into account various measures for success. As part of our stand design process, we build in KPIs and ROI measures so we and our clients know whether the stand has delivered on it’s original brief.

Did You Know Series

Five Simple Facts about Brandstand

Brandstand Logo

Brandstand is more than a company name. Take a quick look behind the name and you’ll discover a few facts that perhaps you didn’t know and few things that differentiate us from many of our competitors.

  1. Brandstand is a New Zealand owned and operated company. We have a full time team of 20, working out of large premises on the North Shore of Auckland.
  1. We’re in the display business, but more specifically we provide customers with a range of portable indoor and outdoor displays which includes materials for exhibitions, conferences, retail spaces, experiential campaigns and product sampling. We’re constantly scouring the world for new and innovative products and materials that we can bring to our shores, including multimedia materials and the latest printable fabrics.

Brandstand NZ - Dulux Stand

  1. Our production team have a combined experience of over 60 years, printing and producing display materials, whether bespoke or customised, which are used by some of New Zealand’s biggest brands. We work with the country’s biggest and best agencies to develop and leverage their campaigns. Check out our Case Studies and Gallery.
  1. Our products tend to come with a range of warranties, many of which are the best you’ll find anywhere. We like to put our money where our mouth is and back ourselves. We don’t ever want to simply sell a product and ‘walk away’ – we build relationships with our customers that stand the test of time and revolve around creativity, service and integrity.
  1. Where possible we source sustainable products and produce all our materials in an eco-friendly way. We strive to be better each and every year. We appreciate living and working in the most beautiful country in the world, and we want to keep it that way for our kids.

Brandstand_Giant Experiential

Did You Know Series?

Demo Tables

Demonstration tables, portable counters, promotion stands – what ever you like to call them, Brandstand has a complete range of solutions. We’ve been supplying them to brands and agencies for the past 20 years, and you’ll have seen many examples in supermarkets across the country. Here’s 10 facts about our Demo tables that might surprise you:

Brandstand NZ - Demo Tables

  1. We have over 12 different types of demonstration tables in our standard range, housed in our Auckland Warehouse.
  2. We manufacture bespoke solutions to suit specific campaigns so call us to discuss your requirements and timeframes.
  3. Our most popular demo table is the SuperLight 800, which is used by some of the country’s leading sampling companies for some of our most iconic brands.
  4. The SuperLight 800 demo table is our lightest table, weighing in at a mere 7kg which makes it easy for carrying from car to venue, and back again.
  5. It only takes a few minutes to assemble one of our demo tables, meaning more time sampling and less time preparing. Plus, no tools means nothing to get lost!
  6. Table tops come in a range of options, to suit their purpose. Choose from food grade melamine, lightweight vacuum formed plastic or a heat resistant surface.
  7. Our demo tables are designed to fold flat when not in use, making them easy to carry and efficient to store.Brandstand Carry bags
  8. Demo tables come with 3 graphics options
  • A digitally printed laminated graphic, which is mounted to rigid PVC on the front of the table using Velcro for easy interchange.
  • A full digitally printed laminated graphic wrap, which covers the front and two sides of the table. It is affixed with Velcro, easily interchanged and stores in a tube in the carry bag.
  • A full colour lycra sock or fabric graphic for a higher end longer term solution

9.   Our tables can be adapted to suit your needs, such as:

  • Adding a Header Board to create greater impact and provide more premium brand/message space.
  • Add cable entry caps to the table top for electronic items
  • Produce the table top in a custom colour with unique graphics
  • Add flags to the table to create greater impact
  • Adjusting the height of the table
  • Adding extra shelves for storage inside the table
  • Heat resistant inlay for cooking
Crunchy Nut gets noticed!

Crunchy Nut gets noticed with a header above the table!

10. Need more space than our standard table sizes allow? Simply join a few up and then we’ll create a wrap that goes around them all and a top that covers them! Or call us, and we can have a specific size made just for you!

 

Did You Know Series?

SuperWalls

Our Superwall Fabric Exhibition System is ideal for use at exhibitions, trade shows and conferences where you need a high impact yet lightweight display. Here’s 13 facts about our Superwall system that might surprise you:

Superwall - Brandstand

  1. Lightweight, easy to assemble and durable (only 12kg packed weight for a 3 metre wall) supplied in a canvas carry bag for easy transport! Can easily be checked in on a plane!
  2. There’s no seam-line on a Superwall fabric skin, so there’s nothing to interfere with your graphics. Plus the fabric is made from non-glare material. The result? Higher impact graphics.
  3. Superwall fabric can be washed in cold water in a domestic washing machine, over and over again, so it looks like new every time you use it.
  4. On average, it takes 8 minutes to erect a Superwall.
  5. There are NO tools required to set up or dismantle a Superwall because the Aluminium extruded frame is held together using bungy cord.
  6. Every single Superwall comes with a 5 year hardware warranty. You’ll want to change your message before you need to change your panel!
  7. Once packed down into its case, the Superwall measures only 420mm x 320mm x 820mm. That’s small enough to fit into the back of your car!
  8. You can extend the life and usefulness of your Superwall by printing different messages on each side of the fabric skin.
  9. We sell a standard range of 6 sizes.
  10. We can also supply custom shapes to meet any design requirements.
  11. Our Superwall solution is a full modular system providing maximum flexibility. Walls can be interchanged/clipped together to form a larger display when required, or used individually in showrooms and for product demonstrations – a truly future-proof solution.
  12. Superwalls can be joined together in a straight line, at right angles, in an L shape or simply angled to suit the space they are being used in and to get the look you are after.
  13. To gain extra height, the Superwall can be fitted with Header panels to maximise your impact.

Brandstand NZ - Superwall Exhibition stand

Experiential on the rise

Brandstand

More and more brands are realising the importance of sponsorships and brand engagement in leveraging and emotional connection with their brand. A recent article in Event magazine in the UK highlighted that a rising number of brands are looking to increase their use of experiential and events channels this year – a 54% lift on 2014.

Here in New Zealand we’re seeing an increasing number of events, festivals, shows and outdoor activities, not only music festivals but also food and wine festivals too. The weather forecasters are telling us its going to be a long hot summer, so these events are likely to be well attended.

It’s important that brands ensure that they connect well with such events and sponsorships, ensuring participants connect their ‘good times’ with the brand, and this comes down to impactful branded display.

Brandstand has a huge range of branded display options, perfect for use both outdoors and in, and robust enough to take all that our weather can throw at it. Our team have built entire event solutions, sampling booths and experiential campaigns for brands like Russian Vodka, sampling in the mountains of South Island, and Giant, displaying their range of bikes at mountain bike parks around the country.

So why not give us a call to discuss what you need this Summer on 0800 10 99 88.
Brandstand_Giant Experiential

How times have changed?

Our world is forever changing around us and it’s hard to keep up with technology, new products and ways of conducting business. So what has changed in the exhibition and display industry and is it for the better?

The Stand

The Past – Companies would have to store their huge stand in a warehouse, then have it delivered to an event by a haulage company. Once delivered, it would take four people to erect it over the course of two days, before finally being ready to meet customers. Oh how things have changed….

The Present – In today’s world we book online, grab the durable carry case which contains your exhibition stand, load it into your car and drive to the show. The stand is assembled in 10 minutes and the new graphics you had printed look great.

The Outcome – Changes in technology mean that today’s stands are lighter weight and cheaper than their predecessors, using aluminium framing and printed fabric walls. They’re much more innovative too, using materials which can be moulded into any shape, thereby creating a totally bespoke design. These new stands are easier to maintain and store, as the fabric walls can be machine washed and all the elements packs down into small bags..

The Conclusion: A definite WIN for the industry.Brandstand NZ - Dulux Stand

The Experience

The Past – Shows have always been about showcasing products and services to the industry and the general public. A simple demonstration table with a sample of your product and maybe a money-off coupon was the norm.

The Present – Now the norm is all about the experience you give your customer and whether it’s tweet worthy or not. Brands need to think out of the box and create a stand that welcomes in the customer and takes them through a journey that they will remember long after the show. It’s about designing your stand around technology and the product.

Brandstand NZ - El PasoThe Outcome – It’s simply not enough to just have your product on show or give a free sample. People expect more and they want to become part of the experience by seeing how the product is made or being able to try it – this maybe through an iPad App or the actual product itself. People need to be able to experience with their senses so they can remember.

The Conclusion: A definite WIN if you get it right.

The Goals

The Past – Having a presence at a show was often goal enough. Being able to network with a few buddies, have a couple of days out of the office and of course a few beers in the evening. As long as you had a few leads to follow up on then it was deemed a good effort.

The Present – Having a presence is one thing but having a clear set of goals and deliverables is what is expected of any stand today. The ROI is crucial to most companies and it’s not solely about sales. It’s about networks, transactions, learning and creating loyalty.

The Outcome: For an exhibition to be deemed successful, the end goal has to be about building loyal, consistent, repeat business customers. In order to do this successfully a set of initial goals needs to be addressed and once achieved, maintained to keep these customers coming back.

The Conclusion: A WIN

So, looking at the display and exhibition industry it does appear to have given us some tools to make our life easier. Sure we may have a few more deliverables and have to think outside the box but new technology and materials available certainly make building an impressive stand achievable.

At Brandstand, we have been in the display industry for over 10 years and we have a wealth of knowledge to help you create that perfect stand. So the next time you dust off your exhibition stand, stop and remember that there is another way. Pick up the phone and call us, we can advise you on the best options available for your needs and budget.

Freephone: 0800 10 99 88