Tag Archives: Brandstand

Thinking about Colour

We often take colour for granted, until we see something that is so vivid or beautiful that it stops us in our tracks! In the world of display, it’s an incredibly important tool in getting noticed.

Colour can be used through lighting effects or more simply through the graphics used within an exhibition stand. Use it to create an atmosphere or to present your brand in a certain way.

Let’s consider a few scenarios to start off.

Brandstand NZ - Earthy

Use earthy neutral tones if you want your brand to be associated with eco-friendliness or with organics.

Using these colours can create a more natural theme to a stand, and emphasise the eco qualities of the brand being displayed.

Using colour like this works more subliminally to create an overall impression and feel.

Brandstand NZ - VodafoneIf you’re brand colour is red, like Vodafone, then clever use of lighting can dominate an event or stand. Lighting up a stand in that brand colour makes a powerful statement, and cuts through any other ‘noise’ in the room.

At Brandstand, we can light a display case with a particular brand colour to draw the eye to it and emphasise the connection of the product to the brand. We can also use our Plinths with lighting which are very effective and can change colour at the click of a button.

 D2G - plinth-with-lighting-5 Brandstand NZ - illuminated-tower D2G - surf-shop-plinth D2G - illuminated-plinth4

Brandstand NZ - Orange happinessIf you’re able to pick any colours for your stand, then consider what different colours mean to people. Pantone publishes a useful guide to colours and responses that they illicit. Orange tends to represent fun, happiness, tangy, juicy, friendliness and loud. Where as light green is more trustworthy, refreshing, cool, restful and traditional. Navy is seen as authoritative, credible, classic and conservative.

Brandstand NZ  - Neon catwalkColours also go through trends. You only need to take a look at fashions on the catwalk to see ho colour trends change each season. Whether it’s neon, neutral, pastel or monochrome, colour conveys tone and helps visually illustrate a story by evoking mood and feelings. Right now neon seems to be back in trend, so if you’re appealing to a fashionable crowd consider using this to generate appeal.

Think about your target market when designing your display, as colour appeal can also depend on gender. For instance we know that males like blue but that pastel shades appeal to females. Monochrome black and white has a timeless appeal and simplicity that creates impact.

Our Superwall Display System features dye-sublimated printing onto fabric to ensure the most vivid colours we’ve seen in the market. The lycra fabric is stretched over any shape of frame to provide a seamless and wrinkle free surface. We used the system to create a Heineken branded wall for the Rugby World Cup, capturing perfectly that rich Heineken green.

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If you want to talk more about how we can help you then give our friendly sales team a call at Brandstand – 0800 10 99 88

HELP! A beginner’s guide to in-store sampling.

Brandstand - Cadbury In-store SamplingAs the foremost supplier of sampling vendor trays and demonstration tables in New Zealand, we want to help you get the most you can from your in-store sampling campaign. There are a few things to consider, so here’s a helpful round-up.

Research

Both PROGS and Foodstuffs have regulations on what you can and can’t do in their stores. It’s best to do your research early as these stores are important to your business and your brand. Don’t blow the relationship in the early stages by not following the rules.

 

Objectives Think about what you want this campaign to achieve. Take a look at the options below and pick ONE primary objective then focus on delivering against it. Here are your choices:

  • Sales
  • Awareness
  • Trial

You’ll desperately want to pick more than one, but that can get confusing. By knowing what you want from this campaign, you’ll be able to measure your success and make certain choices much easier.

Optimising Sales

 

Brandstand NZ - supermarket sampling using sampling/demonstation table and header cardMake sure you have sale product on or near the demonstration table; you’ll want your sampling staff to encourage shoppers to select it then and there as part of their script. We recommend you include a coupon in your planning. We find this works better than an in-store special, because you physically give the shopper a coupon and they feel they need to use it there and then! Make sure you count the number of products on the shelf at the beginning of the in-store shift and the products on the table, and then count them at the end so you can measure just how amazing the shift has been! Make sure everyone does this for every shift and then start a competition to really drive those sales up!

Maximising Awareness

 

Brandstand NZ - In-store sampling table and header card

Crunchy Nut gets noticed!

Use a good sized table, perhaps with a banner over the top. You want to grab attention and get your brand in people’s faces. Think about how you ‘cut through’the clutter of brands and people in the supermarket. People tend to shop on auto-pilot so you need to work extra hard to get noticed. Think about doing something different or quirky. Perhaps have your sampling staff dress up a little differently or consider some giveaways that get your brand in people’s homes.

Gaining Trial

Brandstand NZ - Vendor TraysWhy not consider not having a demonstration table at all! This is where our Vendor trays come in really handy. Instead of passively waiting for shoppers to approach your table, with a vendor tray or mobile trolley you can actively target the right demographic with your product. If you have to have a table, then consider a secondary ‘hand off’ stand, which is a simple branded plinth where you place your tray of samples. This allows you to keep your main table as working space while your prepared product sits close-by, yet easy for shoppers to get to. This hand-off stand can have shelves included so as to provide an extra space for off-location merchandising.

Sampling Kit Brandstand NZ - easy to carry bag contains all the sampling kitYou want your sampling staff spending all their time actually in-store with your product, not walking backwards and forwards from the car park. So, keep your kit well packed and easy to transport. Most of our tables are designed to fit into a supermarket trolley and be quick to set up and dismantle – no fiddly screws and no tools required!

Site Safe Most supermarkets require sampling staff to have Site Safe passes. After you’ve spent hours booking your shift, don’t fall at the first hurdle by not having accreditation or by leaving your pass at home. Generally it’s an easy online course, so there’s no excuse!

Functionality Think about the size of your table and what you’re doing at the table. If you’re sampling dry goods, then you might not need much space. Go for a smaller table because you’ll have more flexibility over where it can be set up. Remember that if you need electricity, then your location and the timing of your shift will be severely limited. Most stores only have a couple of ‘powered sites’ so book early to avoid disappointment!

If you’re cooking on your stand, then think about how ‘on display’you want this to be. Perhaps the microwave can go under the table if it’s not a key feature of your product. We can tailor our tables to your requirements, adding shelving and heat retardant materials where necessary. We can also conceal cables too so that everything looks neat, well organised and appetising!

Graphics

Investing in sampling equipment is a big step. Don’t go for permanent graphics which can’t be changed. Instead, invest in hardware once and then change out the graphics panels when you need to. Consider our new fabric graphics panels which are easy to use, super lightweight and can be washed over and over again so your table always looks brand new!

Measuring Success Think about how you measure your campaign – don’t just rely on hearsay. If you want to count how many people you spoke to, then count your coupons at the beginning and end and be sure to give everyone you speak to a coupon! If your campaign is all about sales, then count the products on the shelf before and after. If you want to know what people think about your product, then have two bins for their paper plate, one marked LOVE IT and then the other marked YUK perhaps! If you want to grow your database, then run a Free Prize Draw, inviting people to fill in a card and post it in the box – but make sure the prize is worthwhile because generally people don’t stop for long when they’re on a shopping mission.

Timing Think about your target market and think about when they go shopping. If awareness was your initial objective then make sure you’re in the supermarket at it’s busiest time – perhaps a Friday night or a Saturday morning. If your target market tends to be older and retired then they often avoid the supermarket at these times, preferring a mid week. Do some research and ask the store manager to make sure you’re in the right place, on the right day at the right time. If kids are your target, then go for the after school slot around 3pm onwards. Twenty-somethings will often go shopping on a Thursday or Friday evening after work because they have other, way-cooler stuff to do on the weekend!

Brandstand NZ - TimingIt’s tempting to agree to any in-store slot that is offered to you by the supermarket, but why waste the opportunity – better to wait for the right time and day so you optimise your shift.

The BIG question – to rent or buy your exhibition gear?

Brandstand_Buy NowClients often ask us if they should  buy or rent their exhibition gear – for many it can be a big investment and a tricky conversation to have with the company accountant! Exhibition stands can be one of the largest chunks of marketing spend, but unlike mass market advertising your audience is far more likely to make a purchase (88% of all visitors to any event are personally involved in buying the products or services on offer). Arguably then, your exhibition stand can provide the best ROI of any form of marketing.

Your ‘rent or buy’ decision really comes down to how often you think you’re going to use the gear once you have it. Renting is a great option if you’re only going to use the gear once and you’re dipping your toe very gently into the world of exhibitions. Generally, we find that renting is about a 1/3 of the buy price, so if you’re going to use the gear more than 3 times, its going to be the expensive option! If you’re serious about exhibiting and think you will be attending more than one show a year for 2-3 years, plus have other uses for certain items, then the value you’ll get from purchasing far outweighs the price.

Brandstand_Massey SuperWall fabric exhibition kitThe exhibition stand solutions we create for our clients tend to consist of a number of modular, component parts. Each component can be used separately or as part of the overall solution. This means it can be used in many different scenarios. Right now you might be only thinking about that big exhibition, but what about when you want to brand a small room for a sales conference, or have been invited to sponsor an event and want to make sure you have some good company branding?  Then you’ll be glad you bought that kit and have it on stand-by in storage.

Your stand solution could comprise of a wall, a branded table and some pull-up banners. Together they create an entire stand, but separately they can create a sampling table in-store, a pull up banner in your reception area and another for that sales conference. Suddenly your initial investment delivers real value when compared with several rental costs.

In the old days, exhibition gear took up a lot of space and was hard to store. Companies didn’t want the hassle, so they rented! These days the gear is completely different. It all folds down to almost nothing. Displays tend to be fabric and the sub-structures comprised of lightweight aluminium. They’re washable too so it’s easy to keep them looking brand new.

By purchasing a complete solution you can be sure you’re getting what you want, and what you need. Surely this is better than simply getting what is available at the time of your need? When you’re budgeting for an exhibition, consider the Rule of Thirds – a third on space, a third on build and a third on marketing, planning, hotels, staff costs etc.

In our experience rental gear can often look a bit tired – it’s sent out week after week, getting bashed about, dirty and scratched. Is this how you want your brand to be seen? If cost is an issue, then talk to your display company about what you want and the budget you have – it’s a waste of everyone’s time if they try to sell you a Maserati when you’re only in the market for a Mini.

Let’s think about that company accountant again for a minute! Consider splitting out the various elements of your stand across various budgets – perhaps all the hardware can be purchased as a CAPEX expense, whilst the graphics sit under a marketing budget. And perhaps the stand staffing costs and lead follow up could be financed from sales, for instance.

By purchasing your stand we can help you stand out from the crowd – we can create a complete solution that includes bespoke elements that sit perfectly with other off-the-shelf items. You’ll know that your stand is a one-off – is unique, just like your brand and offers your audience a more unique experience.

Lighting up your world | event lighting tips

 

There are some that say proper lighting can increase awareness of your stand by 30-50%. Remember that  that the shell-scheme lighting that comes with your stand package is usually pretty basic and intended as a starting point; it’s unlikely to differentiate your stand from the others. Many exhibitors overlook the importance of lighting, but imagine going to a theatre only lit by fluorescent lights, or to a rock concert with only a couple of down lights. Lighting makes a huge difference.

Well thought out lighting can be a very effective way to help increase traffic to your stand and ensure your message is clearly expressed. Use it to highlight key messages and displays, but also use it to add atmosphere. In a crowded, competitive exhibition hall you’d be surprised how much impact you can create with good lighting.

Top Tip

Don’t judge your lighting by looking at your stand from 10m away. It’s better to get in there, walk around your stand and actually experience it.

Tricks of the Trade

Using angled light boxes at the entrance to your stand can attract people in to your stand. Using coloured lights can often create a certain aura or tone that separates you from the other exhibitors, whilst also re-enforcing some of your brand messages.  Consider a chilled, ice product that uses lights with a blue hue to convey their story.

Your decisions around lighting should be made with your audience in mind. A young crowd will expect a more daring approach compared to an older, more traditional audience. But beware sensory overload – you don’t want to drive people away after you have worked hard to draw them in!

Types of Lighting

We found some really useful tips from Kaitlin Colston, on her hello endless.com blog,  which we’d like to share with you.

Spotlights

Spotlights are brilliant for providing a focus on key messages and drawing attention to products. Use them to create a ‘hero’ element within your stand whilst also creating light and shadow thereby giving visitors a more

dynamic and dramatic visual experience.

Soft Lamps

Use soft lamps  and more ambient light sources when you want to create a warm inviting atmosphere, that encourages your visitors to relax and talk.

Up-lights

Use up-lights to create atmosphere and provide some perimeter lighting to create depth and interest. If you have a colour theme, then consider using the up-lights to emphasise and compliment your theme. Up-lights are an effective way to create that ‘WOW’ factor.

Gobo’s

A gobo is a beam of light with a metal stencil over it that creates a pattern. They can project any pattern or design or company logo. Project gobo’s onto walls, ceilings and floors to add visual interest and create a dynamic atmosphere.

 

 

Light shows

Grab attention with a light show where a number of lights constantly move or flash in a repeating sequence. This can be a dramatic way to herald an awards ceremony or speeches – a dramatic way to quieten a crowd and build excitement.

 

Electrics and Current Draw

Working out your electrical needs can be really hard. You’re expected to know what you want when you book your stand, but things change and you may need to make changes when you enter the exhibition hall. Suddenly everyone’s talking amps and volts and none of it seems to make any sense! At Brandstand, we understand lighting and we understand electrics. Let us help you define a lighting scheme and then work out how much power you need on your stand. Our service-led approach means we can complete the paperwork for you and work with the exhibition organisers to ensure your stand is perfect.

We have a full range of LED lighting so we can reduce your amps consumption and keep the on-site electricians happy. We also stock a wide range of other lighting options to make sure we create the effect you want.

 

 

MEET THE TEAM: Caroline Lowry

Caroline Lowry_Brandstand NZOver time we’d like to introduce a few members of our team here at Brandstand. In all, we have 13 staff working hard to make the magic happen! This month, Caroline stepped up to talk about herself.

“I have been with Brandstand for three and a half years now – and boy, has the time flown by! I met Stuart and Louise through my son’s rugby team and next thing I know,  I’m working at Brandstand!

I have 2 boys, aged 12 and 10, who keep me busy outside of work! They’re a sporty pair and love their cricket, football and rugby. Weekends are spent taking them to their various sports, and cheering them on!

My work at Brandstand keeps me very busy, but that’s how I like it! I love talking to clients about our products and coming up with display solutions for them, that answer their brief! Its not always easy, and sometimes the briefs can be a bit sketchy (!) but that’s half the fun; simply making it work, managing the project and creating something the client is pleased with. 

During the holidays we love to explore different parts of NZ, and in the summer we go camping – my favourite spots would have to be Ruakaka, Ohope, Hahei, and Whatuwhiwhi. We’re also going abroad more too now the kids are older, so next year we ‘re looking forward to a trip to the States.”

Caroline jokes about her project management skills, but she’s really one of the best at sorting those tricky tight-turnaround projects and ensuring we deliver the right solution, on time and on budget! She’s an awesome person to have about the place and we appreciate all she does for us. THANKS Caroline!

 

Branded Demo/Sampling Tables

Tell me and I forget, teach me and I may remember, involve me and I learn.
Benjamin Franklin

Let’s be honest, this quote is a little over-used but it still rings true when talking about product demonstrations and trials. It’s important to involve your audience not simply talk or teach to them.

As the #1 display company in NZ, we at Brandstand have a few ways to help you achieve this.

First of all, you need a demo table. And have we got a LOT of demo tables!  We’re probably the biggest supplier of demo tables to FMCG brands and supermarket sampling companies in New Zealand.

Neat Demo Table and sampling kits for Symbio!

Neat Demo Table for Symbio!

As well as simple off-the-shelf solutions which include a plastic top and branded wrap, we can create even more impact with poles and an overhead Header Card. It’s a simple solution but it works, because suddenly your sampling station can be seen right across the supermarket. These are easy and quick to set up in-store and they’re built tough for repeated use.

Crunchy Nut gets noticed in the Supermarket

Crunchy Nut gets noticed!

Want to jazz it up a bit? No problem, we’ve got various shapes and sizes to create a bit more interest. We can also put your branding on washable fabric to make the whole package even more lightweight, even simpler to set up, and even easier to keep looking tip-top. (Did I hear Ice Cream? Yep we supplied tables for a Tip Top sampling campaign too!).

various Demo Table options, including product sampling trays

Consider a Sampling Tray when you want to roam around the store.

 

Brandstand iPad/tablet interactive branded display UnitBut a table alone isn’t enough. That’s why we’ve got a range of leaflet holders, product display shelving and iPad/tablet holders to help create greater interaction. Need to cook on the stand? No problem, we’ll keep you safe with heat reflective materials, reinforced shelves, and built in chopping boards where required.

Still not cutting it, then what about a totally bespoke solution?  We love a challenge and have the best “can-do” people in the industry – that’s why Cadbury’s experiential agency approached us first.  We were asked to come up with something magical in-store to support Cadbury’s Joyville ATL campaign. We came up with this incredible sampling machine! It had kids and adults queuing up to get a taste and brought the TVC to life for many. It actually dispenses chocolate down a chute!

Brandstand's magical in-stire sampling machine

Magical!

Brandstand has years of experience, working with many of NZ’s experiential agencies. We understand why solutions must be easy to transport, why the gear needs to be built tough and why it must be simple to assemble. It’s why so many NZ agencies work with us; and because we ALWAYS get the job done on time and on budget!

Take a look at some of the demo tables we’ve created over the years, right here at our online showroom. It’s a great source for ideas, and if you see something you like, give us a call on 0800 10 99 88.

Staffing an experiential campaign

Experiential marketing is really quite amazing. It is equal parts philosophy, artistry and psychology. Simply put, experiential marketing is a more holistic approach to the customer/brand relationship. Experiential campaigns are designed to appeal to both our rational and emotional side. They go way beyond traditional feature-benefit methodology, and open up new points of connection with customers – their senses, hearts, and if you do it just right, their souls.

Experiential Marketing
By: Erik Hauser

Successful experiential campaigns often rely on the staff that activate them, on the staff that actually talk to customers, the staff that engage with customers. But engage is such a neutral word – it fails to communicate the emotion required. If it was merely an engagement, then it would be sampling, perhaps even market research. Experiential is more than just sampling, and takes more than just demo staff.

Export Gold Experiential CampaignExperiential staff are often the key to unlock customers’ rational side, and when they’re good they can also be the key to unlocking customers’ emotional side.

 At Brandstand, we’ve been working with agencies and clients on experiential campaigns for the last 9 years. We’ve seen our fair share of good ones and not-so-good ones! We spend a lot of time getting the visuals and production right, so it really frustrates us when poor activation staff water down our efforts.

So what should you be looking for when selecting staff for your campaign? Is it good looks? Is it reliability? Is it affordability?

The key skill for staff is ENTHUSIASM. Of course people can fake this, but they better be good at it, or they’ll be spotted as fake a mile off!

The next important skill is EMPATHY. Choose staff that your customers will be able to empathise with and can connect with. This drives credibility and enhances the overall experience, potentially unlocking an emotional link.

If you’re excited about your campaign, you must make sure that this is shared by all the field staff that work with you.

Appletiser-1RELIABILITY should be a given, it’s why you work with your Agency isn’t it? Good looks should be secondary in all considerations; of course if you are a makeup brand then good skin should be a pre-requisite.

In our experience good looking BAs don’t make a great experiential campaign. If amazing model looks are important to you, then perhaps use a modelling agency to hire your staff. Most experiential agencies recruit their staff based on their ability to deliver enthusiasm and emotion. When linked to a great concept the results can be dynamite!

Training and product advocacy are keys to ensure the delivery appears to be from a trusted source. Customers should think ‘I am talking to a person that is passionate about this product or service and wants to tell me about it – they especially want me to experience it and know all about it.’

In order to ensure this message is delivered passionately, find people that LOVE the brand, and ensure they can impart some interesting key facts. This is mandatory and is achieved through robust staff training.

If you’re pulling together an experiential campaign, talk to us about how we can ensure it cuts through the clutter and delivers measurable ROI.

Email jacques@brandstand.co.nz or call him on 0800 10 99 88.

Life’s a Game – Let’s Play!

Game play, often referred to by marketers as gamification,  has become part of our everyday lives. Brands  are embracing the use of online games to drive further brand engagement. Traditional Media spaces like bus stops and billboards are going digital and inviting you to play and interact with them.

Here’s a neat way to turn the mundane into a game!

The more brands can get consumers and shoppers to engage with them, the more likely they are to link that brand with positive memories, talk about the brand to others and finally perhaps purchase that brand.

The same is true in the conference, exhibition and event space. Everyone wants you to engage with them – its not longer enough to simply wander through an exhibition hall and read various static panels. Your stand needs to draw in the passer-by, and we don’t just mean a gentle pull! Once there, that person needs to have something to do.

So what are your options?

Simple yet impactful TV screens

Simple yet impactful TV screens

#1 The simplest solution is probably a large screen playing interesting content – it’s better than nothing but its not exactly unique!

#2 Consider using a iPad or tablet device on your stand so that people have to press the screen and make choices in order to learn about your brand. These apps are now  simple and inexpensive to create.

#3 Social Sharing has become very popular, so perhaps set up a themed photo kiosk and invite people to have a humorous picture taken and then share it.

#4 A competition that relies on skill, perhaps a Playstation game where people compete to win prizes by getting on the leaderboard. This is a great option because those not playing can watch others compete and those competing can really engage. To take it one stage further,  there are various companies that have created games which can simply be re-skinned with your branding making it more unique to you.

Classic Spin&Win, always fun and engaging!

Classic Spin&Win, always fun and engaging!

#5 A competition that relies on chance, like a spin to win board or even a simple business card draw. This normally creates a little fun and engagement and is less threatening for some than a competitive game!

Effective and simple - the business card draw

Effective and simple – the business card draw

The great thing about most of these options is that they also  provide a simple method to MEASURE attendance/engagement at your stand. You want to be able to prove the ROI you gained from attending an event and these methods provide irrefutable numbers.

 

Even if all you end up doing is giving away a free coffee, at least count the cups in the bin, or turn the bin into a game and ask people to vote on something with their cup!

 

 

 

 

Striking gold at your next exhibition

5472747612_4ed8cc8d45_zSometimes in life we’re guilty of over-complicating things, and then we can’t see the wood for the trees. We often have clients approach us with complicated briefs, so we start by going back to basics. There are really only 2 considerations when creating an exhibition stand.

  • How to attract people to your stand?
  • How to engage with people at your stand?

So, let’s begin with Attraction! Think about what attracts humans to each other and then convert this to the exhibition environment.

How many times have you heard people say they are looking for a good sense of humour in their partner? So, entertain your audience somehow with perhaps someone on a mic, invite a celebrity along or introduce some kind of game on to your stand.  Over the years we’ve created plenty of interactive elements for our clients (take a look at this case study for instance). Think about how you can get people to stop and smile.

Of course, a good looking person can stop us in our tracks, so think about the design of your stand. Make it look good, make it spectacular and it will then be attractive to your audience. Be bold and innovative to stand out from the crowd. But don’t then play hard to get! Make sure it’s easy to then get into conversation – that’s the engagement bit we’ll come on to! For a quick overview of some great designs, take a look at our Pinterest boards here. Brandstand has 16 years’ experience in designing exhibition stands.

Its customary these days to ‘Go Dutch’ on your first date. The same goes at your stand. Be generous with your time, and be generous in sharing your expertise. Your audience is looking for proof that you are an expert. Sometimes its too easy to think you’re giving away something for nothing, but you need to not be so short-term in your thinking. Have plenty of staff on your stand so that you can spend time with people. It takes to time to gain trust and loyalty, just as in any relationship. Consider running workshops and seminars at the exhibition to attract your audience.

Somehow, you need to impress your partner on that first date. It might be the clothes you wear, it might be the car you drive or it might be the place you take them. The same goes for your stand. Have a gadget or two that impresses them and makes your stand different. Create a little fuss and suddenly everyone wants to know what all the fuss is about! A great video can sometimes cut through the clutter, so think about a screen which people can look at without feeling an obligation to buy your products.

6342894364_7dba736456_z

Nice glass of wine on your date?

After that initial attraction, we need to continue to interest our partner. We need to want to spend time getting to know each other. Here’s some ideas to consider on your stand:

Drinks – every date starts with drinks somewhere, doesn’t it? At an exhibition, it provides a talking point and often a much needed thirst quencher – its thirsty work walking around an exhibition! Take a look at this link for some amazing latte art.

Seating – because walking around an exhibition all day is tiring on the feet. There’s many a potential client who’d love to sit down and talk to you, if only to take the weight off their legs!

Staff – everyone needs their happy face on, and everyone on the stand needs to know your products/services. You only get one chance at this, don’t blow it with grumpy people who don’t know what they’re talking about! To learn more about staffing, read this article

Brandstand| Assa Abloy

Competition at the AssaAbloy Stand

Competitions and tasks – get visitors doing things on your stand, not just looking at your products. Their experience should be sensory in many different ways. Think about moving visuals, think about touch screen tablets, think about getting people to leave their business card, think about getting people to scan a QR code. Give people a Call to Action, not a Reason to Leave.