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General Mills Old El Paso 'Mex n Match'


General Mills wished to integrate sampling and cooking demonstrations of their Old El Paso range within Westfield stores, as part of the 'Mex n Match' promotion to drive supermarket sales and create an awareness of the promotion.

Brandstand NZ was engaged to build a promotional stand that allowed for live cooking demonstrations from a fully functioning kitchen and sampling of the Old El Paso Quesadilla Kit.

The campaign was a complete success with the uptake in competition entries and sales better than originally estimated.