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Run an Augmented Reality Experience
Run your own augmented reality experience using whatever hardware you like.
It seems harder and harder to draw people into your area at an exhibition or tradeshow, but with a well designed augmented reality experience it can be one of the most effective ways to attract attention and communicate a message that is consistent with your brand.
What is augmented reality? In simple terms, it involves taking a "real" image such as you looking at yourself in front of a screen, and combines that with an augmented image such as a beach background. In this case what you see is a live image of yourself on the screen, but it is as if you are standing on a beach.
How can you use augmented reality to good effect?
Here's a simple example.
We recently put some digital kiosks into a pet exhibition for our client - a well known pet care brand. When a visitor walked past the stand they saw themselves with fleas jumping on an around them - a very effective way of making someone stop!
We designed a program that allowed the user to brush the fleas off and push them away, and while they were having fun in front of the screen it was the ideal time for a representative from the pet care company to begin a conversation with the person.
This resulted in a huge lift in user engagement with the pet care company's target audience and delivered them some fabulous results from the show.
Talk to us on 0800 10 99 88 about using augmented reality to create more engagement with your brand.
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“Hi Caroline Just wanted to thank you for your help with getting our banners sorted out. They look great and the Cressida team are very pleased with them. Thanks for getting them to us so quickly too! Kind regards”
Lesley Cork, Retail Holdings Ltd