Auckland University Clock Tower
As an existing client, The University of Auckland approached Brandstand to formulate possible options for a literature display solution to be used in a Heritage building, namely the Clock Tower Building. The solution needed to accommodate a magnitude of different size brochures & prospectuses for dispensing whilst also incorporating storage for all their print collateral. It also needed to be future proofed so that the client can reconfigure the display for different sizes and layouts.
The first challenge was the dispensing solution that would allow maximum display area whilst maintaining the required flexibility in the reconfiguration of the system. The second challenge was the hardest to deliver on as we needed to ensure the overall design not only blended with the overall aesthetics of the heritage interior, but also complemented various architectural features that were in close proximity. Lastly, we had to overcome the challenge of ensuring the design fitted into the physical spaces allocated in the building whilst still maintaining the desired number of dispensing pockets.
The functional side of the design included adjustable pockets running on a rail system; the rails can be moved to allow for various heights. With the addition or removal of the rail dividers and rails, the quantity and sizes can be varied to suit. Behind the detailed panelling on the lower part of the units, we ensured ample lockable storage for those bulk print runs. With the aesthetics, we picked up various elements in the building that were designed into the units. These included making the units from rimu to match all the other timber on the interior, the height of the building skirting to march with units to ensure a continuous visual line, incorporating various moulding into the units that are used in the building and various shapes of internal gables and pelmets.
All this resulted in a striking display that was not only functional and true to its surroundings, but aesthetically pleasing.
"Caroline & the Brandstand team were amazing when given this project. We set out the requirements we needed for the brochure stands and they understood our vision perfectly. We required something that could fit into a unique space, take up the least amount of room, but still provide a useful, eye-catching custom-made, functional stand, that has a professional, high-quality look. Not only did they understand our vision, but they far surpassed what we expected. They worked with our ideas to use wood to match a feature in the building, but then the architect took photos & measured details that we would never have thought of and interpreted them into a design that we just loved. The consultation was professional, exciting and thorough. When presented with the design we were over the moon that they had captured everything we'd asked for and more. Now the stands look like they've been there forever, they fit in perfectly and work well to provide plenty of storage and market our product as it should be showcased. We were thrilled that they were able to deliver the stands within such a short time frame and have been proud to display them ever since!"Gina Payton, Team Leader, Student Information Centre, The University of Auckland.