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Cruise Holidays

 

Brandstand NZ worked with Cruise Holidays to create a roadshow experiential campaign at Westfield 277 Newmarket, Albany, St Lukes and Riccarton. The campaign objective was to engage the Westfield shoppers, promote Cruise Holiday’s product and allow shoppers the chance to enter a competition. The campaign also encouraged booking a cruise with Westfield gift vouchers on offer if a booking was made.

The Background

 

Brandstand NZ worked with Cruise Holidays to create a roadshow experiential campaign at Westfield 277 Newmarket, Albany, St Lukes and Riccarton. The campaign objective was to engage the Westfield shoppers, promote Cruise Holiday’s product and allow shoppers the chance to enter a competition. The campaign also encouraged booking a cruise with Westfield gift vouchers on offer if a booking was made.

The Westfield promotion was a great success, allowing Cruise Holidays to positively engage with the public and proudly showcase their long-haul cruising options.

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