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MacLeans Advanced

 

GlaxoSmithKline worked with Brandstand NZ to promote their new Macleans Advanced™ toothpaste within six Westfield stores across the country. The purpose of the campaign was to encourage the trial of the product by engaging shoppers, communicate the benefits to a wide audience and create an atmosphere of fun.

The Background

 

GlaxoSmithKline worked with Brandstand NZ to promote their new Macleans Advanced™ toothpaste within six Westfield stores across the country. The purpose of the campaign was to encourage the trial of the product by engaging shoppers, communicate the benefits to a wide audience and create an atmosphere of fun.

Brandstand NZ created a customised interactive mall display with the following components:

  • TV Tower
  • Interactive Information Display Boards
  • Photo Booth
  • Smile Wall to display photos
  • Competition Entry Box
  • Round Balloon Counter

The experiential display was well executed and highly effective in attracting shoppers within the mall environment

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