ADAMA NZ Case Study
ADAMA NZ is a leading global crop protection company, creating innovative, yet simple solutions for New Zealand farmers and growers.
TOWER® is a new pre-emergent herbicide for wheat & barley, for which Brandstand were engaged to help launch the product at Southland Fieldays
The Objective
Our client ADAMA NZ was looking to partner with us to support the launch of their new product TOWER® at Southland Fieldays. As ADAMA NZ's preferred supplier to support the launch, the brief was the create a strong brand presence and engagement with growers. In addition, we were to help capture leads and drive awareness of the new product.
The Solution
Brandstand provided end-to-end supply of branded display & promotional items, including:
- A Branded counter
- Pull-up banners, LEDGOs and a Backwall display for high visibility
- Entry Box to capture customer details and enable a competition mechanic
- Launch packs (three to be won), including: Giant Jenga towers, engraved with ADAMA and TOWER® branding. Reversible bucket hats (black & green) featuring TOWER® branding in gold.
The Execution & Outcome
All items were produced and delivered on time for the event.
Assets designed to be practical, engaging and aligned with brand guidelines
Strong on-site presence and customer engagement
Effective lead capture through competition mechanic
Client feedback was extremely positive, with ADAMA very happy with the result
Brandstand were fantastic to work with for our recent product launch. The display items looked amazing and drew plenty of positive comments. The team are always a pleasure to deal with - professional, helpful, and made everything easy. Highly recommend.
Sarah Robertson, Marketing Manager, ADAMA NZ