6-Step Checklist to Launch your Product like a Pro

Whether you’re launching a product or a service, the idea of a product launch can often be an intimidating and daunting task. There was a time when a company could easily hire a PR agency to craft a press release or set up a press tour – then presto, you could sit back with a martini and watch the hype roll in. Launching a new product was a fairly straightforward thing to do back then. But those days are gone and today’s pace of product news and launches has become an all-out warfare of brands fighting for attention! Yes, getting “published” is now A LOT easier but cutting through the frenzy of information – especially online – has become much more challenging than it used to be.

There’s a crazy paradox happening here: with a whole lot of options available when launching a product (think direct mail, social channels, online advertising), it’s become easier to reach your audience but it’s also become harder to make them pay attention!

At Brandstand we’ve worked with hundreds of companies and have learned from experience. A product launch entails a lot of checklists, and failure to succeed could kill a company. When it’s time to open the curtains and unveil your product to the world, it’s important to think through the different levels and processes needed to come out strong.

Below are six best practices and tips to help simplify a product launch and keep you on the right track.

  1. Understand your Goals

Your goals may include gaining new customers or hitting a sales quota – whatever it is, be sure to have a primary objective followed by a secondary beneficial outcome. You can start mapping out your goals by answering your Why’s: “Why are we launching this product?” “Why would my target audience want to buy my product?” You can even take this further by following the Five Whys approach, which has its origins in the Toyota Production system. This technique lays out a disciplined approach to effectively testing and evaluating products, features, and ideas – key to maintaining agility in start-up product launches.

  1. Know your Audience

This is a critical stage as this is who your marketing message, channels and promotions will be targeting. You need to figure out the demographics, interests, and behaviour of your target audience. Without this information, you’re likely hitting your target market blindfolded – which is the total opposite of what you want to do!

Defining your target audience allows you to hit the bull’s eye and authentically connect with your customers plus target them right where they are located! Once you have this in place, you can then plan your marketing accordingly.

  1. Get Customer Feedback Before and During Product Launch

Nothing compares to real feedback from real customers.

Once your product is ready, send your product to customers or influencers – invite them to test it out for feedback and product review. What do they think? What do they like? What do they not like? This is the first step to turning customers into product evangelists. While not every piece of feedback can be immediately acted upon, this can help identify the next steps for your product evaluation and evolution.

There are lots of benefits to this step which include (a) getting critical feedback before your product is launched to a larger audience (b) collecting influential product reviews that you can use later on for your marketing.

Holden, an automobile company, even went as far as paying social influencers to showcase the Cascada model on their Instagram pages, websites and social media channels – all as part of their launch strategy. As a result, Holden’s Cascada had the highest brand awareness result of any global auto campaign on Instagram in 2016.

Here’s an image used by Holden for their sponsored Instagram campaign. This features Holden’s brand ambassador model Alex Pendlebury and the Cascada.

Holden Launch

  1. Generate Buzz through Social Media

You’re excited about your new product. But are your customers excited?

From a countdown clock to sneak peaks and leaked photos, you can strategically release information about your product in the weeks or days leading up to the launch through social media.

Big brands now plan meticulously for every launch with teaser messaging and partial reveals of products posted on social media channels like Twitter, Facebook, Youtube, Instagram or Pinterest.

This has been true for car manufacturer Nissan. In the release of their new car model, Leaf, Nissan used teaser campaigns “Amazing things are worth waiting for” on their social channels to prepare the market.

Nissan Social Media

In this sample post from Nissan, the car brand shared a sneak peek of their new car model’s headlight on Twitter – it doesn’t look much when you look at it, but it’s enough to get the audience talking!

Speaking of teasers, another sports car maker, Aston Martin, also used the same strategy when it dropped teaser images online of its new model, Vantage.

Aston Martin Teaser Campaign

The image they published shows the Vantage under the drapes – which doesn’t reveal much except for the striking LED tail-light that fans have been eager to see!

Another notable marketing strategy from Aston Martin is the use of “leaked photos”. Spy shots of the Vantage model were circulating the news online even before the car brand dropped its official teaser images. As expected, the strategies implemented drew speculation and excitement from the audience.

  1. Make an event

An event can be in the form of a live social chat, Hangout on Air, live Instagram stories or an actual one which involves speakers and guests. Boost the event and invite influencers for a live demo of the product.

When Tesla launched its Model X in 2015, the brand sent out invitations of the launch and teased everyone with an image of the car having “falcon wing doors” – now that’s something!

Tesla Product Launch

When holding a live event, make sure to have an in-person element to effectively engage the audience. You’re bringing to the world the next big thing so be sure to give an audience a reason to go! Go big through creating a one-of-a-kind event experience with stunning displays or designs. Just be sure to have every detail of the event on brand.

Land Rover Launch

In this example, Land Rover set a spectacular show of creativity during its product launch in 2016. The launch made waves not only because of the big reveal itself but because the event features the world’s largest Lego structure! Pictured above is a giant LEGO replica of the iconic Tower Bridge. This resulted in an epic, show-stopping event that literally made history! Talk about ingenuity!

If you’re looking to set an amazing scene for your next event, we at Brand Productions can help bring your ideas to life! See some of our display and exhibition solutions here. Or talk to us today and let’s get the engine revving!

  1. Keep the Momentum Going

A product launch campaign doesn’t equate to getting things done in a day. In fact, a successful launch should generate interest and buzz throughout the year with major directional changes based on user feedback. Once your product hits the market, a lot of things are expected to happen – things can even go wrong – in which case a product launch becomes a progress instead of a one-time achievement. New marketing messaging, seasonal and key selling periods provide ample opportunities for a brand to keep people talking about the product.  

Evaluate results, keep creating content, work with influencers and press, and continuously engage with customers – these are the ingredients to keep your product hot and fresh even long after it has launched!

Keep Testing

The Bottom Line: effective planning and management is key to product launch success. It’s never easy but when done right, it’s a pretty exciting and fun experience!

What steps have you taken to launch your products? Learn more about Brandstand and Brand Productions and how we can help with any display and exhibition solutions for your product launch. Contact us here. We’d be happy to answers questions and talk you through different products, ideas and case studies.

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Retail Trends for 2018

Retail trends are continually changing and consumers are always looking for the next ‘big thing’, whether it’s an experience or a product.

Personalisation and convenience are two major factors trending at the moment. Both are important to the consumer but one is all about enabling the shopper to build and customise their product, and the other is about making the buying process as easy as possible.

Let’s look at this in more detail:

Personalisation

A clear trend for 2018 is enabling shoppers to build and customise products. This does not simply mean putting someone’s name in an email, it means enabling shoppers to build products and customise them to the very last detail.

Take Dresden for instance. Dresden is an eyewear retailer that offers sustainable, affordable and locally made eyewear.  Dresden has revolutionised their retail experience by allowing consumers to create a pair of sunglasses according to their preferences. The consumers’ interchange frame parts and lenses then select their size and colour – all to fit their requirements.

Brands are finding new and innovative ways to infuse technology into the shopping experience across all channels. One US retailer uses augmented reality to deliver personalisation. Online furniture retailer Wayfair recently launched a new augmented reality mobile app that lets customers see products in 3D. Users can see how a couch or lamp would look within their space, and then make purchases straight from the app.

Convenience

Convenience is a buzzword for retail this year, especially as more and more shoppers use mobile devices. Many shoppers research their products online with their mobile but then go on to buy from a different device, preferring not to input their data onto the small screen of their mobile. New one-step checkouts such as Apple Pay change all of this, allowing shoppers to research, select their product and pay all from one device – no more entering your credit card details online – payment is simple and quick!

Convenience is a key retail trend

Visual search technology is a growing trend to watch out for. Rather than a word-based search query, a shopper will be able to snap a photo of their desired product to generate relevant search results. Imagine, for example, searching for a little black dress with a specific hemline. If the keywords aren’t within the product description, it’s likely going to be a nightmare to find. But visual search can use a photo to quickly narrow down products, making it much simpler to research and then purchase.

Any focus on convenience must also look at delivery options. Amazingly 80% of consumers want delivery on the same day while 61% of shoppers need their packages faster, in fact within 1 to 3 hours of requesting an order. (Temando Research Survey). These stats prove that next day and same day delivery will become the new norm for both online and offline retailers, which is why Amazon has been experimenting with drone delivery.

All of these trends are on the rise and will be something we see more and more of in 2018. It is our belief that the real winners in the retail space will be the companies that offer the utmost in customisation, speed and convenience.

If you would like to explore how to apply these trends to your retail or event experience, then give Keiran or Rich a call on 0800 10 99 88.

 

Art of Fact – Innovators Case Study at MOTAT

Background

We were approached by Art of Fact to help produce an exciting new exhibition space for MOTAT. They had just won a creative ideas competition to develop the exhibition space. The brief was simple – the exhibition space had to inspire the innovators of tomorrow with engaging stories of innovators today.

The Challenge

We had a large space to fill that had to not only captivate small minds, but allow them to be innovative in their thinking. There were not many objects to exhibit so we had to think laterally and design a structure that could tell a story, whether it was through creative artwork or through interactive media. The quality of the product also had to withstand its daily environment and be ‘tamper-proof’ given the audience that was viewing it.

The significant challenge for Brandstand was developing an exhibition space that was:

  • A fully flat-packable system for hassle free storage
  • A future proof system that could be re-configured into different layouts enabling it to be used again and offering long term value.

Innovators exhibition at MOTAT

The Solution

Brandstand worked with Art of Fact to deliver a full turnkey solution based on their design brief and then went on to install it within the ‘hall of fame’ space at MOTAT.

The exhibition comprised of a full Brandframe structure with both curved and straight modules. The custom curved frames were all rolled to specification and a full colour dye sublimated fabric skin was used over the curved and larger framework. A fabric skin option was chosen because it works well on curved structures and enables the exhibition to be seemless – giving it a stunning professional finish. Through dye sub fabric colour printing we were able to ensure colour matches with other elements of the exhibitions plus deliver text that was clear and easy to read. Being fabric, each wall could be stored and washed easily to remove marks, stains and the leftovers from sticky small hands!

The displays featured a digital element using large flat screen TV’s and a provision for AV integration which was mounted direct to the framework. The individual rooms used different colours, textures and lighting giving the audience a sense of change as they walked through the exhibition, enabling them to experience the different innovations on show.  

Each room was designed and created to be re-usable which allows MOTAT to rotate the featured teams in years to come giving a great return on investment.

Global trends in retail

There’s probably no other industry that is going through as much evolution right now as retail. Customers are demanding more and more in terms of store layout, payment options in store, customer engagement and staff knowledge.

Retailers need to stay ahead of the game and the bigger players must predict the next trends in order to create a future for retail beyond online shopping.

At Brandstand, we provide a broad range of solutions perfect for the retail environment, including in-store sampling and demonstration solutions, as well as merchandising units and systems.

Let’s take a look at the four global retail trends set to dominate the retail industry over the next couple of years.

 

#1 An immersive customer experience is king!

Retail is becoming increasingly digitalised with physical retail stores embracing technologies such as virtual reality and augmented reality. These are no longer sci-fi dreams, but real experiences delivered in a real retail setting. This innovative technological approach takes a customer’s buying experience up a notch!

Nike has now taken a multichannel approach to retail. Customers can look at shoe styles in-store but then use interactive kiosks to customise their style choices. Once purchased online, the order is then delivered direct to the customer, with order processing monitored through their smart phone.

Take a look at IKEA’s AR catalogue below which allows customers to visualise how certain furniture will look inside their homes! This is a brilliantly delivered cross-over between an in-store and digital experience.

#2 Unique in-store experience

As online shopping continues to grow, the need to create remarkable in-store experiences has become more pressing. A new buzzword “Retailtainment” is now gaining ground as a way to combat the juggernaut of online ordering.

Brands are using retailtainment to create a point of difference and maintain their place in the market.

We see luxury brands, like US fashion designer Rebecca Minkoff, using smart walls attached to fitting rooms which enable shoppers to browse for sizes and/or products – as well as order a champagne! We clearly need more of this in New Zealand! It would be easy to see these solutions as gimmicks, but note that this creative retail strategy resulted in a 30% boost in sales, with customers reportedly requesting additional items as recommended by the smart mirror – not such a gimmick after all!

 Brandstand’s Smart Screen/Touch Screen solutions can be programmed to deliver a whole world of solutions, including champagne delivery! With in-built camera options, NFC capabilities and a range of sizes and mountings, perhaps it’s time to talk to us about changing your retail space.

 

Smart_Screen_Solutions

Some retail kiosks are also changing the game with nifty dispensing machines in place. One notable example is Sprinkles Cupcakes which has “cupcake ATMs” at its stores. People craving something sweet during the wee hours don’t have to wait for the store to open – they can just head to the nearest cupcake ATM machine, swipe a card and instantly get their fix!

#3 Pop up shops are big winners!

Pop up shops may have been around as a niche concept since the 90s, but still prove to be popular amongst consumers! The great thing about pop up shops is their appeal to customers with a ‘here today, gone tomorrow’ concept, thereby creating a sense of urgency. The pop-up shop operates on a sense of scarcity and so places pressure on the customer to purchase. The idea is to bring a certain blend of seasonality and creative experience to what can otherwise be a boring mix!

Interactive pop-up experiences like IKEA’s Breakfast in Bed Cafe in London, for example, opened for three days and allowed customers to enjoy breakfast in a snuggly bed – for free!

pop-up-breakfast-in-bed

Concepts like this gain not only press coverage but generate incredible amounts of social content, shared amongst many.

Brands like Nestle have also discovered the power of the pop-up store, seeing it as a tool to raise brand awareness. Known as the The Kit Kat Chocolatory, this pop-up shop allowed customers to customise their own KitKat, made fresh to order, with packaging that customers could design themselves!

If you need some help in bringing a concept to life then talk to our production experts in Brand Productions. They have years of experience creating experiential and retail solutions, turning concepts into commercial reality.

#4 Self-service technology

Otherwise dubbed as the ‘Help Yourself Technology’, these self-service technologies are popping up everywhere in retail! From McDonald’s self-order kiosks to self-service checkouts at supermarkets, retail stores are now expected to bring more convenience to customers.

We see Amazon’s physical store providing a futuristic approach to customers, where shoppers can just walk out without the long queue to pay. Shoppers simply swipe their Amazon app upon entry then their smartphones track what items they leave the store with. These are then charged back to their Amazon Prime accounts.

Customers want to shop fast at times but they also want to slow down and be entertained at other times. How can retailers win? One thing I think we can all agree on… don’t make us queue!

Let’s talk

Delivering great retail experience doesn’t have to be a hit or miss approach. As leaders in the display industry, we make sure your brand delivers the best experience possible to your audience. So get in touch today, and we’ll show you want we can do.

Global trends to watch out for in 2018

The events and exhibition industry is a rapidly growing and competitive market. Every year we see new technology being developed and new display solutions being created, all designed to appeal to attendees.

Looking ahead to 2018, we’ve highlighted four global trends that we think you should look out for:

  1. Virtual Reality

Virtual Reality (VR) has definitely enhanced the experience perspective – and will continue to do so in the upcoming year.

Boursin Virtual Reality

According to the 2018 Global Meetings and Events Forecast published by American Express Meetings and Events, the use of VR will continue to create a level of advancement in the way attendees interact at exhibitions and events. The incorporation of this immersive technology may come as no surprise but still draws major excitement and will continue to change the way attendees interact at events. In New Zealand we are seeing more and more articles published on VR, so it is clear that it is THE tech talking-point of the moment.

  1. Hybrid Events

You’ve probably heard it already – hybrid events succeed on virtually every level.

In 2018, hybrid events are predicted to make an impact on the end-to-end delivery of event communication.

Furthermore, the “live” in-person event with a “virtual” component has become extremely valuable in deriving greater reach and participation, valuable data collection, and cost effectiveness at events. The big tech companies do it very well, but now the technology is available to other companies, combining several comms channels into one event.

  1. Engaging the Apps

Mobile apps may have emerged years ago but their usage at meetings and events continues to evolve.

Along with other technology innovations, mobile app usage is extremely effective in transforming the way event owners and attendees communicate, inform and engage with each other. In 2018 mobile apps will go from a nice-to-have to a must-have. They have proven themselves in improving attendee engagement, sharing agenda details and facilitating networking among attendees.

  1. Wellness

Enhancing attendee experience is not limited to having fun activities on your exhibition display. A 2018 Global Meetings and Events Report also forecast Wellness as an emerging trend to watch as we move into the New Year.

An increasing number of companies are now looking to appeal to attendee wellbeing throughout meetings and events. This trend is predicted to be seen more in hotels around food and beverage offerings. Meeting and event owners also take this emerging trend as an opportunity to differentiate themselves and focus on healthy lifestyle and work with purpose.

Wherever you are in your planning for events in the upcoming year, these global trends indicate how much advances in technology impact the whole industry. It’s always important to create a meaningful engagement with your attendees, to stand out on the show floor and get noticed.

At Brandstand we are always updating our display solutions to accommodate these changes and to keep our products fresh and new. We offer a broad range of interactive solutions that help to give attendees a more immersive experience. Our range of inflatable products deliver a portable display solution that gets noticed – it’s fresh thinking combined with design flair.

 

 

 

Is smart glass technology set to revolutionise exhibition stands?

G-Glass technology is built to give a high impact brand experience which is not only stunning but also dynamic and impactful.

A new product from G-SMATT Global could certainly change the face of exhibition stands in the future. The product itself is a media glass – where circuitry is etched onto the surface of the glass and then LED’s are carefully placed onto it. Cover glass is then installed, filled with resin and connected to the side of the laminate with flexible printed circuit boards. The end solution is a cutting edge glass wall that can display any content rich media that could be shown on a PC or TV, but on a far larger scale and in a much more compelling way.

Interactivity is key…

G-Glass can deliver innovative display solutions to any indoor or outdoor event. It has the potential to transform the way exhibitors connect with their audience, enabling the glass to be interactive with the stand. Add sensors to the exhibition floor, for example, and have these sensors connected to the glass wall which would in turn change the image. This not only keeps the imagery fresh but keeps people interested and engaged.

No restrictions

Rather than the traditional way of fitting a screen to an exhibition wall or stand, G-Glass allows exhibitors to create a full-length interactive exhibition stand that is as large or as tall as they want it to be, giving the exhibitor maximum brand presence. The screen becomes the wall!

Orhan Ertughrul, EVP for G-SMATT Europe says, “G-Glass could give you the opportunity to double your event footprint by standing containers on top of each other giving you more exhibition space at no extra cost. If you can build high, not only do you get the benefit of people seeing you across the exhibition hall, but you can double or triple your footprint”.

Keeping up with technology

This highly-interactive smart glass display is something that we at Brandstand are very interested to follow.

Not only does it provide a one-of-a-kind brand experience but it also allows brands to communicate and interact with audiences on a whole new level.

This technology is something that will continue to expand and that we believe will come into its own within the exhibition and display industry, whether it be on glass or inside the new fabric lightbox stands.

If you would like to know more about changes and innovation in the display industry, then
sign up to our quarterly eDMs.

 

Experience design – our approach to exhibitions and display design

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose – Charles Eames

Introducing The Design Hub.

Born out of a need to create great three dimensional design, we brought together a team of designers with a unique set of design skills. They bring the kind of design that marries graphic design elements to architectural and spatial design. It’s a specialist field that requires not only great artwork design skills but also an understanding of engineering and the spatial awareness of an interior designer. We call it Technical Design and we are one of the few companies to offer clients a complete Technical Design solution that goes beyond the skills of a design agency.

To design great exhibition stands or displays, a designer needs to understand the materials that will create the display and how people will navigate the display. At times we’re more like a theatre set designer, creating a show, and considering the ‘actors’ manning the stand, as well as the lighting and backdrop.

the design hub - brand productions

Concept plans and approaches

Experience design needs to integrate experiential elements and psychology – what will someone see, feel, hear and smell? As a result what actions will they take? And will these actions drive certain behaviours for the brand? A good experience designer must be able to deliver on a client’s desired outcome. Experience design addresses the flow of people around a stand or activation, and the way in which they connect with products and brands. It creates heroes out of brands and it creates theatre that makes people do, say and feel.

Concept drawing s- the design hub brand production

3D render image

We work with a range of materials and building elements, from natural materials like wood through to fabrics, inflatables, acrylics and aluminium framing. We understand the manufacturing process, the specifications and the realities of how various materials and elements work together.

Our work often features large scale artwork, which requires a unique set of skills. We’re adept at re-creating artwork for wide format printing. Like many designers, we understand the various print processes from digital to dye sublimated to offset printing. But we also know how to get the very best out of these print processes by tweaking our artwork to deliver bolder colours or by amending our specs to ensure a better outcome.

The Design Hub brings a mix of engineering, graphic design, spatial design, experiential thinking and set design within a single talented team. We are there to help with the ideation process, generating ideas and then showcasing these through concepts, renders and 3D modelling. We provide a complete design solution from ideation through to final artwork, and then we manage and oversee the production and print to ensure brand consistency. We’re there for our clients, each and every step of the way.

Concept drawing - the design hub brand productions

Concept drawings

Yale Mall Display

A render of how this display could look at a Mall

Our skill lies in taking an idea from dream to reality, developing a solution that delivers creatively but also practically. These combined skills are rarely found in a pure graphic design studio.

We would love the opportunity to have a coffee and discuss your requirements, please give us a call on 09 930 1811 or contact rich@brandproductions.co.nz

Not just hot air

One of the most significant new products to appear in the exhibition and display industry recently is inflatable display. No doubt you will have seen the new inflatable camping tents on offer at various retailers, but perhaps you were not aware that this same technology is now being applied to the exhibition industry with various elements available in an inflatable format.

Brandstand - inflatable tents

We have recently joined forces with both a European and a Chinese supplier to bring inflatable solutions to the New Zealand market. We felt these were the stand out suppliers at the trade shows we attended and were delighted to secure distribution within New Zealand.

A simple choice

Perhaps the biggest single benefit to an inflatable display is its simplicity. It’s possible to take a sizeable display and fold it down into a tiny case, because it’s the air that gives it its size and air that gives it its stability. There are no aluminium poles required for stability as the structure supports itself – with air!

Inflatables use low tech tools, such as pumps, and simple bonded seams to create large scale displays that create instant brand presence.

Of course we offer various inflatable gazebo options, as you would expect, but that’s only the start. Brandstand can build a complete solution by adding inflatable counters, furniture, towers, columns and arches, and even create complete bespoke shapes and solutions.

Brandstand inflatable chairs

From an experiential perspective, a large scale inflatable can be set up quickly, creates a dramatic brand impact due to its scale, and delivers talkability because these structures are still quite new to market.

Inflatable structure - sport

Big impact
The beauty of inflatables is in the weight and the speed that an entire exhibition kit can be set up. They’re absolutely perfect for outdoor events and activations. We can provide a huge inflatable arch at the finish line of a sports occasion or create large scale entrance gates to a show.

If you have brand awareness or sponsorship opportunities, we would love to talk to you about how you might leverage your sponsorship activation with a large scale inflatable branded display.

Print options

We print onto a skin that goes over the structure – this can then be cleaned, re-branded and reprinted anytime. If you run sports events, then it’s the perfect solution for changing sponsors each year – just print a new cover!

Talk to us today about our purchase and rental opportunities.

What about OSH

Inflatable solutions should be handled with care at public events. They’re perfectly safe but there’s a few guidelines to be considered. It is worth talking to experts about how they should be set up, tied down and how much ballast should be used.

At Brandstand we won’t simply sell you an inflatable structure without asking a few questions and without providing you with some sound advice. We have quickly become experts in setting up inflatable structures. We understand and are compliant with the advice of Worksafe New Zealand. We can provide a number of fixing solutions dependent on your terrain and location.

We offer tailored packages and after sales service – we are happy to provide a complete installation solution and then after sales storage and servicing for those that require it.

NZ approvals

Our structures are supplied with NZ approved blower systems, and feature NZ approved tether systems with appropriately rated anchorage points. We are able to advise on maximum wind speed/gust constraints as part of our set up procedure.

Let’s talk

Inflatable display structures are amazing, but need to be handled with a degree of care. We know what we are doing and we would love to talk to you about why inflatable is the future of display.

Finding the best display products in the world

Each year, we make a point of visiting the biggest trade shows in Europe and China, looking at new ideas, new designs, new materials and new manufacturers. We go into these shows with our eyes open, truly looking for the best products, regardless of country of origin. And, of course, we’re on the lookout for products and designs that will translate well into the New Zealand market.

These shows provide us with ideas to bring back to New Zealand but, more than that, it enables us to talk to suppliers and build relationships. We all know how easy it is to feel a long way away from the rest of the world living here in New Zealand and that’s why relationships with suppliers are key to our success.

Buying the best

Over the past 20 years, Brandstand has been working with some of the biggest global names in display. In that time we have cemented relationships and created robust processes that drive our procurement. This combination ensures we deliver on time and on budget for all our projects. Whether purchasing off-the-shelf or pushing the boundaries with unique designs and solutions, you can rest assured that what we design, we can deliver. Our supplier relationships are built with a collaborative approach – we work together to deliver fresh solutions, great design and innovative display systems.

Ensuring quality

We’re not embarrassed to say that many of our products come from China because we know that this actually means we’re selling the very best and most innovative display and exhibition products in the world. We invest time in meeting, vetting and developing a relationship with all our suppliers. We set strict guidelines around quality of fabrics and materials used, knowing that we need to use the best to perform in New Zealand’s unique conditions.

Behind the best products sits a manufacturing infrastructure. Many of us have no idea about product origins, but simply purchase on price. At Brandstand, we take a stand on corporate social responsibility (CSR) and make a point of taking those responsibilities seriously. What does this mean for us and our clients? We visit the factories that we source from before importing their goods. We’re looking to ensure they are providing a safe working environment, that they are using sustainable work ethics and that they are taking their employment responsibilities seriously. If we’re happy, then our clients can also be happy that they have purchased from the right supplier, for all the right reasons.

It’s this complete trust in our supply chain, and the very low incidents of hardware failure, that enables us to offer some of the best extended warranties in the country, not seen from many other suppliers.

CSR in China

Delivering excellence

As leaders in the NZ display industry, we take our responsibilities seriously. From sourcing to procurement, through to project management and logistics, we ensure our clients get the very best service available. With in-house design and all our services under one roof, we’re well placed to deliver your next exciting display and exhibition project. So get in touch today or check out our website.

Exhibition displays with a difference

In our industry we know the importance of standing out from the crowd. But it’s all too easy to blend in when it comes to large exhibition halls, like the ANZ Viaduct Events Centre. So we decided to take a look around the globe to see what types of exhibition stands really stood out, and then bring them to you to show what can be done.

Retro Exhibition Stand

Creating that WOW effect with different materials is one way to get attention. This corrugated iron ‘container’ stand with its bold colours and workshop style lighting creates interest and intrigue from the outset. It makes people want to stop and look inside.  

Krispy Krunchy Chicken

This American stand is impactful for two reasons. The 20 by 30 foot mock rustic barn certainly makes an impact with its height elevation and the simulation to the brands retail stores which creates an authentic air that people are drawn too.

SB Tech Exhibition Dome

SB Tech took a creative stance when it came to delivering their exhibition stand. Being an award-winning sports betting company it made perfect sense to create a sports dome with a grass pitch flooring and flood lights. A clever design that has presence due to its volume and size, and affinity to the sporting world.

Brandstand exhibitions

Endutex Coated Technical Textiles

Historically, Endutex have always had a traditional exhibition stand that would have blended in with many competitors. But last year in Madrid they created a stand that was designed around an Irish Pub. The unusual theme for a textiles company not only enabled them to showcase their coated textiles and show off their interior design skills it also created intrigue and drew more people in.

90 Fabric Street

Comfort

In contrast this stand is very open and simple with its clean lines and contemporary finishing, but what sets it apart are the six enormous sky banner lights. These lights not only highlight the furniture and create ‘zones’ beneath them, but also provide significant real estate for branding as well as a point of reference for consumers to come and visit the stand in a sea of exhibitors.

Comfort  

Adaptil

Not all stands need to be expensive but it helps if they can be creative or have a point of difference. Adaptil took the approach that most people love dogs, so by creating a stand with a dog as the focal point they knew it would pull in the punters!

Adaptil Exhibition Stand

Looking at all these stands we can see that one of the main differentiating factors is creativity and being able to think outside the box. Being different and producing a stand that is outside the traditional parameters can be worth its weight in gold in attracting consumers.

At Brandstand we have over 30 years of experience in the display industry. Working alongside our sister company, Brand Productions, we are well placed to produce not only a stand that will stand the test of time but will also draw in the crowds and deliver a good return on your investment.