A review of the key trends facing the Event Industry globally in 2020.
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The future of branded experiences and brand events
Once upon a time, the brand experience meant little more than handing out some branded lollies, using models dressed up in branded tees, or talking to customers about the brand by telling a quick story.
Why have a stand at an exhibition?
Are you planning to show your business at an exhibition or event? It’s a brave step and certainly not one for the foolhardy. Take a moment and think about it – is your business really ready?
When you sponsor an event you are expected to offer funding or products and services to support the event. Usually it makes sense to offer something that your company sells or a service you can provide.
Introducing Our New Silicone Edge Graphics displays
Trends in technology and materials change all the time in the display industry. As a business we pride ourselves on keeping an eye on the industry and bringing new display products to New Zealand. We would like to introduce our latest portable displays, LEDGO and YOUGO.
6-Step Product Launch Checklist
At Brandstand we’ve worked with hundreds of companies and have learned from experience. A product launch entails a lot of checklists, and failure to succeed could kill a company. When it’s time to open the curtains and unveil your product to the world, it’s important to think through the different levels and processes needed to come out strong.
Retail Trends for 2018
Retail trends are continually changing and consumers are always looking for the next ‘big thing’, whether it’s an experience or a product.
Interactive Display - Innovators at MOTAT
We were approached by Art of Fact to help produce an exciting new exhibition space for MOTAT. They had just won a creative ideas competition to develop the exhibition space. The brief was simple – the exhibition space had to inspire the innovators of tomorrow with engaging stories of innovators today.
Global trends in retail display
There’s probably no other industry that is going through as much evolution right now as retail. Customers are demanding more and more in terms of store layout, payment options in store, customer engagement and staff knowledge.