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Brand ambassadors have primarily been used for in-store sampling to increase brand awareness and drive sales but are they still important and has their role changed?

You have spent money on getting to the tradeshow or fieldays, you have a great stand with vivid graphics and a ‘stop you in your tracks’ marketing message, so now you need to see some ROI. What’s that down to – luck, your products or your staff?

It’s that time of year again when the Summer becomes a blissful memory and Winter kicks in with a busy schedule of field days and food shows. The endless smiles, as your staff talk to potential customers about the how good your products are and why they should buy them. You take the best of the best and showcase them along with your brand to stand out from the crowd. But do you? Stand out from the crowd that is? Or are your graphics and your stand looking a bit faded and outdated. It’s not too late with fieldays running from the 10-13^th June and the Auckland Food Show from 30^th July – 2 August – we can help!

When marketing a product, 93% of consumers place visual appearance as one of the most important factors when shopping*. With this is mind, it is crucial that whatever you’re trying to sell or present is well lit and attracts attention.

It’s always difficult to know how to display information whether it’s around the office, a reception area or in a shop window. Making the information stand out, look neat and tidy, and draw attention are common issues.

It’s easy to become simply wallpaper at trade shows as each exhibitor tries to out-do one another with bigger budgets, bigger stands, and bigger gimmicks. What can the smaller, more budget-conscious exhibitor do to ensure their standstill cuts through all the clutter of the exhibition hall and creates an impact?

We often take colour for granted, until we see something that is so vivid or beautiful that it stops us in our tracks! In the world of display, it’s an incredibly important tool in getting noticed.

Supermarket sampling is a fantastic way to gain product trial and sales because it happens right at the point of purchase. Sometimes though it’s tricky to target exactly the right kind of people for your brand.

Our new Superwall Display System sets the benchmark in flexibility and portability. Finally, create the stand YOU want and imagined without the constraints of a modular system and magnetic graphics panels. Now you can have any shape you want, any height you want and any graphics you want. All your display needs can be catered for in one system.

Pop up banners, sometimes referred to as pull up banners or banner stands, are simple cost-effective display solutions.