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Effective Marketing

Event Sponsorship

When you sponsor an event you are expected to offer funding or products and services to support the event. Usually it makes sense to offer something that your company sells or a service you can provide.

6-Step Product Launch Checklist

At Brandstand we’ve worked with hundreds of companies and have learned from experience. A product launch entails a lot of checklists, and failure to succeed could kill a company. When it’s time to open the curtains and unveil your product to the world, it’s important to think through the different levels and processes needed to come out strong.

Guide to Creating Pop-Up Shops

We have all seen them, you have probably all be in one of them, and you may even have eaten at one of them – pop-up shops and kiosks are ‘popping’ up all over the place and research indicates that consumers love them.

Delivering more Customer Engagement

A recent study has indicated that 65% of brands that use experiential marketing say that it positively correlates with sales and 72% percent of consumers say they positively view brands that provide great experiences.

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