Game play, often referred to by marketers as gamification, has become part of our everyday lives. Brands are embracing the use of online games to drive further brand engagement. Traditional Media spaces like bus stops and billboards are going digital and inviting you to play and interact with them.
Hints and Tips
Marketing in Shopping Malls – Our Top 10 tips to ensure success
Malls are a really attractive place to market your brand – full of people hanging out and leisurely shopping, looking for interesting things to stop and look at. They’re mostly inside venues, so perfect for the winter and you’re pretty much guaranteed some high foot traffic numbers!
All About Promo Flags
The history of flags can be traced back over 3,000 years, when they were used in battle as standards or signal devices to coordinate troops in the field. As we all know flags are also a hot topic right now here in New Zealand!
10 Tips for Eco Friendly Exhibiting
Hopefully, everyone understands the importance of taking care of the planet we live on, in order to guarantee a wonderful future for our kids, and their families. When you’re buying household goods, most brands will jump in and tell you they’re eco-friendly at the very first opportunity! Now that makes life much easier – you can make your buying decisions quickly.
Rent or buy your exhibition gear?
Clients often ask us if they should buy or rent their exhibition gear – for many, it can be a big investment and a tricky conversation to have with the company accountant!
Tips on Exhibition and Event Lighting
There are some that say proper lighting can increase awareness of your stand by 30-50%. Remember that the shell-scheme lighting that comes with your stand package is usually pretty basic and intended as a starting point; it’s unlikely to differentiate your stand from the others.
Future trends in exhibitions and events
In 2013 the International Association of Exhibitions and Events shared their insights on the future trends that would impact the global exhibition and events industry. It makes for interesting reading, so we thought we’d highlight the best bits here, so you don’t have to read the whole thing!
HELP! A beginner’s guide to in-store sampling
As the foremost supplier of sampling vendor trays and demonstration tables in New Zealand, we want to help you get the most you can from your in-store sampling campaign. There are a few things to consider, so here’s a helpful round-up.
Using colour in your exhibition or event
We often take colour for granted, until we see something that is so vivid or beautiful that it stops us in our tracks! In the world of display, it’s an incredibly important tool in getting noticed.
Creativity in Exhibition and Conference Stand Design
Creative for exhibitions and conferences must have at it’s heart an understanding of the outcomes required of it.
Did you know?
WE RUN TRANS-TASMAN CAMPAIGNS
We work with our sister company in Sydney to deliver truly Trans Tasman campaigns. The combined team will take care of all the production, project management and logistics in both New Zealand and Australia, ensuring your budget is optimised and your stress levels are reduced!