Hints and Tips

Clients often ask us if they should buy or rent their exhibition gear – for many, it can be a big investment and a tricky conversation to have with the company accountant! 

There are some that say proper lighting can increase awareness of your stand by 30-50%. Remember that the shell-scheme lighting that comes with your stand package is usually pretty basic and intended as a starting point; it’s unlikely to differentiate your stand from the others. 

Malls are a really attractive place to market your brand – full of people hanging out and leisurely shopping, looking for interesting things to stop and look at. They’re mostly inside venues, so perfect for the winter and you’re pretty much guaranteed some high foot traffic numbers!

The history of flags can be traced back over 3,000 years, when they were used in battle as standards or signal devices to coordinate troops in the field. As we all know flags are also a hot topic right now here in New Zealand!

Hopefully, everyone understands the importance of taking care of the planet we live on, in order to guarantee a wonderful future for our kids, and their families. When you’re buying household goods, most brands will jump in and tell you they’re eco-friendly at the very first opportunity! Now that makes life much easier – you can make your buying decisions quickly.

Game play, often referred to by marketers as gamification,  has become part of our everyday lives. Brands are embracing the use of online games to drive further brand engagement. Traditional Media spaces like bus stops and billboards are going digital and inviting you to play and interact with them.