Retail trends are continually changing and consumers are always looking for the next ‘big thing’, whether it’s an experience or a product.
Guide to Shopping Mall Activations in New Zealand
Activating a pop-up store, sampling or experiential campaign in a shopping mall is a well proven route to getting your brand in front of a broad range of people. Malls offer almost guaranteed foot-traffic numbers, regardless of the weather. The variety of retailers onsite provide instant redemption of offers or bounce backs for brands wishing to drive awareness, launch products or sample.
5 Sampling/Brand Engagement Trends
So what does the future look like for Brands wanting to engage with their customers?
As one of New Zealand’s foremost providers of brand experience and sampling campaigns, we thought we would take a look.
Focus on Demo Tables
Demonstration tables, portable counters, promotion stands – what ever you like to call them, Brandstand has a complete range of solutions. We’ve been supplying them to brands and agencies for the past 20 years, and you’ll have seen many examples in supermarkets across the country. Here’s 10 facts about our Demo tables that might surprise you:
Brand Ambassadors or Sales Generators?
Brand ambassadors have primarily been used for in-store sampling to increase brand awareness and drive sales but are they still important and has their role changed?
PRODUCT SAMPLING TRAYS
Supermarket sampling is a fantastic way to gain product trial and sales because it happens right at the point of purchase. Sometimes though it’s tricky to target exactly the right kind of people for your brand.
HELP! A beginner’s guide to in-store sampling
Branded Demo/Sampling Tables
Tell me and I forget, teach me and I may remember, involve me and I learn.