BLOG

Exhibiting at a trade show often represents a significant investment for companies, but one which usually delivers incredible ROI, when done properly. Here’s our guide to preparing for a trade show, and exhibiting properly.

Many customers don’t understand the terms plinth, pedestal or podium, and we’re often asked to explain what we mean. It’s understandable as they’re quite similar really but used in slightly different ways.

How do you decide on which Gazebo to buy, when there are so many options and such huge price differences? Let’s take a look at the market place and consider your options.

As one of NZ’s foremost conference display and exhibition stand providers, the team at Brandstand were delighted to read a couple of articles in the Herald recently about our booming convention business. Have a read through the full NZ Herald Business Article".

As the foremost supplier of sampling vendor trays and demonstration tables in New Zealand, we want to help you get the most you can from your in-store sampling campaign. There are a few things to consider, so here’s a helpful round-up.

Fonterra launched their free milk for schools programme last year, ensuring that all our children had the opportunity to get their vitamins and minerals from a daily carton of milk. The programme now covers 1,450 schools and 170,000 kids! 

In 2013 the International Association of Exhibitions and Events shared their insights on the future trends that would impact the global exhibition and events industry. It makes for interesting reading, so we thought we’d highlight the best bits here, so you don’t have to read the whole thing!

Clients often ask us if they should buy or rent their exhibition gear – for many, it can be a big investment and a tricky conversation to have with the company accountant! 

There are some that say proper lighting can increase awareness of your stand by 30-50%. Remember that the shell-scheme lighting that comes with your stand package is usually pretty basic and intended as a starting point; it’s unlikely to differentiate your stand from the others. 

Malls are a really attractive place to market your brand – full of people hanging out and leisurely shopping, looking for interesting things to stop and look at. They’re mostly inside venues, so perfect for the winter and you’re pretty much guaranteed some high foot traffic numbers!