We have all seen them, you have probably all be in one of them, and you may even have eaten at one of them – pop-up shops and kiosks are ‘popping’ up all over the place and research indicates that consumers love them.
So what is classified as a pop-up shop?
Mobile Pop-Up Store
Mobile pop-up shops aim to reach consumers on a more personal level and leave them with a sensory experience, one they will share and talk about with friends and family.
Examples: food trucks, mobile champagne bar, chic fashion boutique bus, mobile barber
Pop-Up Dining Experience
These dining experiences are enticing and a fun way to try something new. Often consumers like the fact that they only have a limited window in which to experience a certain eatery. Because they are usually on a smaller scale it gives restauranteurs the chance to test menu items and interact with consumers face-to-face.
Examples: pop-up poker restaurants, fast food pop-ups, Asian fusion pop-ups, fundraising pop-ups
Interactive Pop-Up Shop
These interactive stores embrace modern marketing strategies and aim to leave a lasting impression on consumers. Whether it’s a scannable virtual shop window, a branded experiential pop-up store or a robotic coffee shop these interactive methods definitely pull in the crowds.
Example: Pimms Pop-Up T-Pot at Wimbledon, John Lewis scannable shop window, Dyson experiential pop-up store
Temporary Retail Pop-Up Shop
These temporary stores are ideal for marketing new collections, product launches or seasonal promotions such as Xmas. Ranging from physical stores, kiosk malls, or mobile bus boutiques they interact with consumers either through their senses or using digital technology.
Examples: Kenzo Boutique bus, Walmart Xmas Toy store, Charity Store, Corner Pop-up shops
Branded Pop-Up Retailer
Brands are embracing the pop-up store as a quick easy win and a way to gain more exposure. They are taking every opportunity to deliver a fully branded experience no matter where you are, giving an instant shop window to increase awareness and enhance consumer engagement.
Examples: Nutella Creperies, Tesla’s temporary car store, festival yoghurt shops
Why are pop-ups so popular?
Because they are eye-catching, they are new and they are usually quirky. Brands can be more creative with a temporary set up attracting consumers and delighting them with something new. People like different, and if they are interactive and engage consumers then it’s a win-win for everyone.
Delivering a Pop-Up Experience
Brandstand has its own production team working out of a large production facility and warehouse in Albany. Together, the team have over 100 years’ of experience in producing display, exhibition and pop-up solutions.
Under one roof, we have the ability to design, manage, build, deliver, install and even store your pop-up experience.
To discuss your next pop-up experience, call Rich Adams on 09 930 1811 or visit www.brandproductions.co.nz