The history of flags can be traced back over 3,000 years, when they were used in battle as standards or signal devices to coordinate troops in the field. As we all know flags are also a hot topic right now here in New Zealand!
10 Tips for Eco Friendly Exhibiting
Hopefully, everyone understands the importance of taking care of the planet we live on, in order to guarantee a wonderful future for our kids, and their families. When you’re buying household goods, most brands will jump in and tell you they’re eco-friendly at the very first opportunity! Now that makes life much easier – you can make your buying decisions quickly.
Staffing an experiential campaign
Successful experiential campaigns often rely on the staff that activates them, on the staff that actually talk to customers, the staff that engage with customers. But engage is such a neutral word – it fails to communicate the emotion required. If it was merely an engagement, then it would be sampling, perhaps even market research. Experiential is more than just sampling and takes more than just demo staff.
Gamification at Exhibitions & Events
Game play, often referred to by marketers as gamification, has become part of our everyday lives. Brands are embracing the use of online games to drive further brand engagement. Traditional Media spaces like bus stops and billboards are going digital and inviting you to play and interact with them.
Attracting people to your exhibition stand
Sometimes in life, we’re guilty of over-complicating things, and then we can’t see the wood for the trees. We often have clients approach us with complicated briefs, so we start by going back to basics. There are really only 2 considerations when creating an exhibition stand.
Mobile Sampling Kitchen
People said it couldn’t be done. But we managed it. The client wanted to sample product but also show shoppers how easy the product is to use. Our solution? An entire self contained kitchen in a mall, with running water and waste disposal, all built in and self-sufficient.