In our industry, we know the importance of standing out from the crowd. But it’s all too easy to blend in when it comes to large exhibition halls, like the ANZ Viaduct Events Centre. So we decided to take a look around the globe to see what types of exhibition stands really stood out, and then bring them to you to show what can be done.
Retro Exhibition Stand
Creating that WOW effect with different materials is one way to get attention. This corrugated iron ‘container’ stand with its bold colours and workshop-style lighting creates interest and intrigue from the outset. It makes people want to stop and look inside.
Krispy Krunchy Chicken
This American stand is impactful for two reasons. The 20 by 30-foot mock rustic barn certainly makes an impact with its height elevation and the simulation to the brand's retail stores which creates an authentic air that people are drawn too.
SB Tech Exhibition Dome
SB Tech took a creative stance when it came to delivering their exhibition stand. Being an award-winning sports betting company it made perfect sense to create a sports dome with a grass pitch flooring and floodlights. A clever design that has presence due to its volume and size, and affinity to the sporting world.
Endutex Coated Technical Textiles
Historically, Endutex has always had a traditional exhibition stand that would have blended in with many competitors. But last year in Madrid they created a stand that was designed around an Irish Pub. The unusual theme for a textiles company not only enabled them to showcase their coated textiles and show off their interior design skills it also created intrigue and drew more people in.
In contrast, this stand is very open and simple with its clean lines and contemporary finishing, but what sets it apart are the six enormous sky banner lights. These lights not only highlight the furniture and create ‘zones’ beneath them, but also provide significant real estate for branding as well as a point of reference for consumers to come and visit the stand in a sea of exhibitors.
Not all stands need to be expensive but it helps if they can be creative or have a point of difference. Adaptil took the approach that most people love dogs, so by creating a stand with a dog as the focal point they knew it would pull in the punters!
Looking at all these stands we can see that one of the main differentiating factors is creativity and being able to think outside the box. Being different and producing a stand that is outside the traditional parameters can be worth its weight in gold in attracting consumers.
At Brandstand we have over 30 years of experience in the display industry. We are well placed to produce not only a stand that will stand the test of time but will also draw in the crowds and deliver a good return on your investment. Get in touch today.