Flyhidrate Food Innovation Show
Flyhidrate is a NZ-developed functional hydration system designed specifically for air travel and launched its product with an innovative exhibition at the Food Innovation Show
About the project
At the Food Innovation Show, held at the Auckland Viaduct Events Centre, Brandstand helped Flyhidrate launch their anti-jetlag product with an engaging exhibition stand that educated and drove sales.
The brief was to showcase it's functional, natural ingredients in their 3-drink pack system: Boarding Pass (to drink after take-off), Cruise Control (to drink mid-flight) and Landing Gear (to drink before landing).
The Brand activation allowed visitors to interact, sample and learn about the product in a in-flight simulated environment. The clean, modern stand focused on both science and premium travel together to focus the message on hydration for long-haul flights, jet lag reductions and performance while travelling
The popular exhibition display, received high attention, even attracting interest from athletes and international airline representatives
What we delivered
- Consultation
- Design
- Build & Production
- Pack In/Pack Down
Need Help
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