About the project

The Background

General Mills wished to integrate sampling and cooking demonstrations of their Old El Paso range within Westfield stores, as part of the 'Mex n Match' promotion to drive supermarket sales and create an awareness of the promotion.

Brandstand NZ was engaged to build a promotional stand that allowed for live cooking demonstrations from a fully functioning kitchen and sampling of the Old El Paso Quesadilla Kit.

The campaign was a complete success with the uptake in competition entries and sales better than originally estimated.

“The team at Brandstand made it easy to work with the malls - they understood the regulations but also recognised our requirements. The final solution ticked all our boxes, but most importantly has seen our brand awareness increase alongside an increase in sales. We’re delighted.”

James Lee, the MD of Beautyspot