Girlfriend Magazine
A Centre Court one day event ran across four Westfield centres, with the objective of bringing the Girlfriend magazine to life.
About the project
The Background
A Centre Court one day event ran across four Westfield centres, with the objective of bringing the Girlfriend magazine to life.
Girlfriend Magazine wanted to allow their target audience to have the ability to touch, feel and interact with products, with the campaign aimed at teenage girls bringing favourite sections of the magazine to life.
The Girlfriend Live event was hosted in Centre Court at Westifeld Albany, Chartwell, Riccarton and Queensgate. The display included four popular service sections from the magazine which the girls could engage with, plus a Girlfriend Live stage. The event included regular 10 - 15 min live shows and interactive features running throughout the day.
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