Sensodyne Iso-Active
The Sensodyne Iso-Active mall display delivered by Brandstand NZ was an experiential retail activation developed for GlaxoSmithKline to support the launch and in-market promotion of the Sensodyne Iso-Active toothpaste range in busy shopping mall environments.
About the project
The Background
The activation was designed as a high-visibility FMCG sampling and engagement setup, giving shoppers a quick, interactive way to understand the product benefits while moving through retail precincts.
The goal of the activation was to:
- Increase awareness of Sensodyne Iso-Active
- Drive product trial in a real-world retail setting
- Reinforce Sensodyne’s positioning in sensitivity care
- Convert shopper attention into purchase consideration at nearby retail stores
The Result
Brandstand's execution of the mall display was very well received by the company and shoppers alike. We were able to deliver a strong branded presence to attract foot traffic, clear product education around sensitivity relief, staff-led engagement explaining the benefits and encourage trial
What we delivered
- Project Management
- Design
- Build & Production
- Pack In/Pack Down
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