Sensodyne Rapid-Relief
The Sensodyne Rapid Relief mall display was an experiential sampling campaign produced by Brandstand NZ for GlaxoSmithKline to promote the Sensodyne Rapid Relief toothpaste range in high-traffic shopping malls.
About the project
The Background
The activation was designed to educate shoppers about tooth sensitivity while encouraging product trial through an engaging retail experience.
The Result
Brandstand developed the display as a portable, interactive mall activation that combined:
- Product education
- Consumer engagement
- Sampling and demonstrations
- Strong visual branding
- High-impact retail presence
The mall display increased awareness of Sensodyne Rapid Relief, drove product sampling and trial, encouraged shopper interaction in the busy mall environments and reinforced the product's rapid-action positioning.
What we delivered
- Project Management
- Design
- Sampling
- Build & Production
- Pack In/Pack Down
- Logistics
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