Experience design – our approach to exhibition and display design

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose 

-Charles Eames

Introducing The Design Hub.

Born out of a need to create great three-dimensional design, we brought together a team of designers with a unique set of design skills. They bring the kind of design that marries graphic design elements to architectural and spatial design. It’s a specialist field that requires not only great artwork design skills but also an understanding of engineering and the spatial awareness of an interior designer. We call it Technical Design and we are one of the few companies to offer clients a complete Technical Design solution that goes beyond the skills of a design agency.

To design great exhibition stands or displays, a designer needs to understand the materials that will create the display and how people will navigate the display. At times we’re more like a theatre set designer, creating a show, and considering the ‘actors’ manning the stand, as well as the lighting and backdrop.

Concept plans and approaches

 

Experience design needs to integrate experiential elements and psychology – what will someone see, feel, hear and smell? As a result what actions will they take? And will these actions drive certain behaviours for the brand? A good experience designer must be able to deliver on a client’s desired outcome. Experience design addresses the flow of people around a stand or activation, and the way in which they connect with products and brands. It creates heroes out of brands and it creates theatre that makes people do, say and feel.

3D render image

 

We work with a range of materials and building elements, from natural materials like wood through to fabrics, inflatables, acrylics and aluminium framing. We understand the manufacturing process, the specifications and the realities of how various materials and elements work together.

Our work often features large scale artwork, which requires a unique set of skills. We’re adept at re-creating artwork for wide format printing. Like many designers, we understand the various print processes from digital to dye sublimated to offset printing. But we also know how to get the very best out of these print processes by tweaking our artwork to deliver bolder colours or by amending our specs to ensure a better outcome.

The Design Hub brings a mix of engineering, graphic design, spatial design, experiential thinking and set design within a single talented team. We are there to help with the ideation process, generating ideas and then showcasing these through concepts, renders and 3D modelling. We provide a complete design solution from ideation through to final artwork, and then we manage and oversee the production and print to ensure brand consistency. We’re there for our clients, each and every step of the way.

Concept drawings

 

A render of how this display could look at a Mall

 

Our skill lies in taking an idea from dream to reality, developing a solution that delivers creatively but also practically. These combined skills are rarely found in a pure graphic design studio.

We would love the opportunity to have a coffee and discuss your requirements, please give us a call on 09 930 1811 or contact rich@brandproductions.co.nz