It’s always difficult to know how to display information whether it’s around the office, a reception area or in a shop window. Making the information stand out, look neat and tidy, and draw attention are common issues.
At Brandstand we have an information display system that is versatile, easy to use and guaranteed to get your message noticed. Whether it’s a simple poster you want to be displayed or you are creating an information hub with leaflets, our ‘pick and mix’ solution makes it easy for you to make the right selection and meet your requirements.
So how do you make your decision on what display system to choose?
It really depends on 2 things:
- What you are wanting to display
- Where you need to display it
Let’s look at the ‘what’ first.
Identifying exactly what you want to display and its purpose is probably the hardest decision of all but once this has been made the rest of the decision-making process should be more straight forward. For instance, do you need to display a single poster or several smaller images? Are there leaflets that go with it? What size is the poster or leaflet?
The second most important decision is to know where you want the display as this will determine what type of display you go for. For example, is it going on a wall, in a window or in the middle of your reception area?
Once you have identified these we can start to narrow down some of your options.
There are 4 types of mounts:
Direct Wall Mounted Display Systems
The direct wall-mounted system is mainly used to display posters or information. It consists of an acrylic wall mounted pocket that your image slips into. The satin chrome wall supports are stylish and designed to hold the pocket 25mm away from the wall creating a shadow detail. The images are easily changed out with no tools required! The standard pockets come in A4, A3, A2 and A1 sizes but can be custom made to take any size. The pockets fix directly onto the wall making it stable and permanent.
These are ideal for posters or to simply to show off some creative work you have just finished for a client. If you need to create an information post where people take a leaflet then simply attach the brochure holder you require to the pocket.
Cable and Rod Wall Mounted Display System
The cable and rod system is a more versatile display system that can be easily changed even though it is fixed to the wall. The cables allow you to change out the pockets giving you the option to have one, multiple or a combination of pockets, you can even add a brochure holder into the mix. The pockets make changing images simple and due to the flexibility of the system they can be any size portrait or landscape.
This system is great when you have a wall and a lot of information to display. It can be mixed ‘n’ matched with various sales tools such as lightboxes, leaflet/brochure holders or additional signage.
Cable and Rod Floor to Ceiling Display Systems
This uses the same principle as the wall-mounted system but it is mounted to the floor and the ceiling so it can be positioned anywhere. You can use it to create a wall of information in an office or used in a shop window such as an estate agent. The beauty of this is that you can add whatever pockets you want and they will be seen on both sides displaying double the information. As with the other two mounts, the system gives you the flexibility to change the look of your stand when you need to.
Free Standing Display Systems
If you do not want a permanent fixing then a free-standing unit is a consideration. The flexiframe unit is modern and easy to assemble. It is a cable and rod system giving you the flexibility to change your display options from posters to sloping shelves to leaflet dispensers. The range comes in different sizes so you can select the one that is right for your space.
So now you know about the different kinds of display systems, you have one more consideration to make. Lighting. Do you need extra lighting? Lighting increases the impact of your display and research suggests that it can increase your sales up to 107% (Source: Entrepreneur.com). The low voltage lighting is easily connected to the cable and rod system so no need for special cables, you can just use an electrical spur positioned within 2m of the transformer. It’s easy and quick to install and the cantilevered lights enable you to position the light exactly where you need it.
We all know that it can be very confusing when looking at all these options and you don’t want to make the wrong decision so why not give us a call. Our staff have years of experience to guide you through the best solution for your needs and provide you with a no-obligation quote. What have you got to lose? Call us now and tidy up your display area!