MacLeans Advanced
GlaxoSmithKline worked with Brandstand NZ to promote their new Macleans Advanced™ toothpaste within six Westfield stores across the country. The purpose of the campaign was to encourage the trial of the product by engaging shoppers, communicate the benefits to a wide audience and create an atmosphere of fun.
The Background
GlaxoSmithKline worked with Brandstand NZ to promote their new Macleans Advanced™ toothpaste within six Westfield stores across the country. The purpose of the campaign was to encourage the trial of the product by engaging shoppers, communicate the benefits to a wide audience and create an atmosphere of fun.
Brandstand NZ created a customised interactive mall display with the following components:
- TV Tower
- Interactive Information Display Boards
- Photo Booth
- Smile Wall to display photos
- Competition Entry Box
- Round Balloon Counter
The experiential display was well executed and highly effective in attracting shoppers within the mall environment
Did you know?
WE RUN TRANS-TASMAN CAMPAIGNS
We work with our sister company in Sydney to deliver truly Trans Tasman campaigns. The combined team will take care of all the production, project management and logistics in both New Zealand and Australia, ensuring your budget is optimised and your stress levels are reduced!