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Our Commitment to a Circular Economy

Understanding the Circular Economy

Shifting from Linear to Circular

Unlike our usual way of taking, making, and wasting (linear), the circular economy aims to keep things going in a loop. It's about regenerative growth, where success is measured by benefits to both society and the environment.


Roots in Nature's Wisdom

The circular economy learns from nature, where everything has a purpose. It's not a new idea but one inspired by ancient wisdom, emphasizing cycles and balance. The goal is simple: eliminate waste and improve natural systems.


Steps Toward Circular Living

Practical steps involve smart sourcing and less waste. Food brands choose local farms, cobblers make durable shoes, and shipping companies invest in eco-friendly logistics. Small businesses can join by auditing sourcing and waste processes.

Circular vs Linear Economy: A Different Way of Thinking


In our regular system, we use things and throw them away. It's a 'take-make-waste' approach—a straight line from creation to disposal.

Cradle to Cradle

The circular economy keeps things in a loop. When you're done with something, it goes back into the system to be reused. It's about making, using, and returning in a continuous cycle.

Ownership vs Use

In the circular economy, you don't necessarily own things; you use them as needed. For example, instead of buying a phone, you lease it and enjoy upgrades. When it's old or broken, you trade it for a new one that's refurbished or made from recycled parts. It's not about selling more products; it's about providing great service, enhancing user experience, and reusing materials efficiently. This approach fosters sustainability, reduces environmental impact, and promotes a culture of shared resources and responsibility.

We're on a journey

We've realised that it's time to think differently about sustainability. We must embrace the circular economy, so we're providing all our clients with the option to purchase and dispose of your display products through Brandstand, knowing that we will dispose of or recycle them effectively.  

We're changing for the better

Our Commitment

We're looking at all our production methods and choosing better materials throughout.

Our Commitment

We're using sustainable materials wherever possible, recycling whenever possible and offering our customers options to reuse their existing hardware whilst simply reskinning their assets.

Our Commitment

We're making sure that all our employees follow our rigorous health and safety programme, wearing face masks to protect themselves from dust and ensuring everyone takes breaks as per Government guidelines.

Our Commitment

We're constantly striving to reduce our costs and always offer lower-cost alternatives whilst not letting our quality and service diminish.

The Circular Economy in Action

Making a difference, long term

Zero's Print Media products can be recycled into fence posts and used throughout New Zealand's all-important agriculture industry. To make a difference and divert your advertising waste from landfill,  simply  choose Zero Media for your display graphics and we'll take care of the rest. Once your display product needs to be replaced, simply return to us and we will ensure it gets processed by Zero's Waste Recycling Program .

From 2024, our Specialists will always take the time to advise you of the costs for traditional media and Zero media, enabling you to make a choice based on your personal and brand values. In many instances, the Zero Media option is only slightly more expensive than the traditional choice. But we'll let you decide because we know that price is an essential factor for many.

The circular economy is about simplicity—making, using, and returning in a continuous loop. It's a smart, sustainable way that benefits everyone and everything. We're joining New Zealand companies that are already showing us how it's done, and as we understand and adopt these principles, we pave the way for a better future.

Stuart McNeil, Director | Brandstand

What are you waiting for?

We would love to talk to you about your upcoming campaigns. We're happy to bring new fresh ideas to the table and provide you with fresh thinking around your sustainability goals. We would love to brainstorm with your team and be a part of the creative process. And once you're ready, then we would like to make those solutions a reality.

Complete the enquiry form below, if you're keen to see what we can do.

We've got you covered

We are committed to a more sustainable future. Contact us today for help and advice on our eco-friendly products, if you share our goals.

Did you know?


We work with our sister company in Sydney to deliver truly Trans Tasman campaigns. The combined team will take care of all the production,  project management and logistics in both New Zealand and Australia, ensuring your budget is optimised and your stress levels are reduced!