With the Royals in town, we thought it would be a nice idea to focus on flags; after all, there will be much waving of flags over the next few weeks!
The history of flags can be traced back over 3,000 years, when they were used in battle as standards or signal devices to coordinate troops in the field. As we all know flags are also a hot topic right now here in New Zealand!
But when you go into battle for your brand, what do you consider? You still need a device that is instantly recognisable, has the ability to direct your customers and that will last against the rigours of our weather.
You should consider how much your promotional flag is going to be used. Will it be brought out for a limited time to support a promotion or event? Or will it be fluttering outside your store 5 days a week, 52 weeks a year? Consider carefully not only the materials being used but also the finishing such as any ropes and stitching. All stitching threads are NOT made equal, and when the wind strengthens it’s often this thread that is the first to go. We all know that in NZ we have very high UV levels so its important that the flag you choose is built for our environment, with UV stabilised fabric, inks, and thread. That’s why we have a wide range of flags including those made in New Zealand, for New Zealanders.
Your flag needs to be highly visible, which means it needs to stand up tall and feature highly impactful print. At Brandstand we use dye sublimation printing to ensure the graphics really ‘pop’ – the beauty of this is that the technique is really eco-friendly (so we can all play at being eco-warriors too!) more vibrant and takes longer to fade. Consider how you fix your flag and keep it standing up. At Brandstand, we have a choice of seven different bases – yes that right seven! Various spikes, posts, water bases, wall fixings, and even tow bar mounts! Take a look at all the options for yourself, here
How will your flag be viewed? Do you need it to be printed on both sides? There really is no need to print on both sides if one side will never be seen, so really think about its location and save yourself some dollars!
If your flag is only going to be used on a few occasions a year, then you’ll be grateful that Brandstand’s flags ALL come with a strong carry bag and pockets for protecting your printed fabrics. There’s nothing more annoying than grabbing the flag, thinking you’ve got all the bits and then discover at your event that half of them are missing. Keep everything all in one place, neat and tidy, in a bag.
Imagine the scenario…you arrive at your event and the guy next door to you has a really big stand. Your stand is completely blocked by his. You pull out your flag knowing it’s going to be about as much use as slippers on a snake! Ah, but you’d forgotten that the flag you bought from Brandstand has a pole with various height settings. You simply erect your flag to the highest setting and stand out from the crowd! Perfect. Who says size doesn’t matter?
Caring for your flag
It’s important that you look after your flag – you don’t want it looking battle-worn. Make sure your flag isn’t banging against an object when operational – this is sure to wear it out fast. Have a look around to make sure there’s nothing for the flag to snag on.
Flags can be washed in a normal household washing machine set on a cold wash with normal mild detergents. Do not soak, dry clean or tumble dry and avoid the use of soda or bleaching alkali. Hang the flag or graphic to dry immediately after the wash – do not leave it rolled up. If necessary you can use a cool or warm iron to remove any creases. Even if the flag starts fraying it can sometimes be trimmed back and re-hemmed, but it’s good to catch these issues early and nip them in the bud.
As you’d expect from NZ’s biggest display company, all our flags come with a no quibble 1-year hardware warranty. Also, as you’d expect from a company that prides itself on amazing customer service, we offer an express delivery service, from artwork to print to delivery in only a few days. Job done. No drama.
To see more of our outdoor products, click here