Exhibitions

Home Shows have been through many lifecycles and stages of development, but if the Auckland Home Show was anything to go by, they’re still very much of interest to New Zealanders.

Creative for exhibitions and conferences must have at it’s heart an understanding of the outcomes required of it.

Our world is forever changing around us and it’s hard to keep up with technology, new products and ways of conducting business. So what has changed in the exhibition and display industry and is it for the better?

You have spent money on getting to the tradeshow or fieldays, you have a great stand with vivid graphics and a ‘stop you in your tracks’ marketing message, so now you need to see some ROI. What’s that down to – luck, your products or your staff?

Our new Superwall Display System sets the benchmark in flexibility and portability. Finally, create the stand YOU want and imagined without the constraints of a modular system and magnetic graphics panels. Now you can have any shape you want, any height you want and any graphics you want. All your display needs can be catered for in one system.

Exhibiting at a trade show often represents a significant investment for companies, but one which usually delivers incredible ROI, when done properly. Here’s our guide to preparing for a trade show, and exhibiting properly.

In 2013 the International Association of Exhibitions and Events shared their insights on the future trends that would impact the global exhibition and events industry. It makes for interesting reading, so we thought we’d highlight the best bits here, so you don’t have to read the whole thing!

Clients often ask us if they should buy or rent their exhibition gear – for many, it can be a big investment and a tricky conversation to have with the company accountant! 

There are some that say proper lighting can increase awareness of your stand by 30-50%. Remember that the shell-scheme lighting that comes with your stand package is usually pretty basic and intended as a starting point; it’s unlikely to differentiate your stand from the others. 

Hopefully, everyone understands the importance of taking care of the planet we live on, in order to guarantee a wonderful future for our kids, and their families. When you’re buying household goods, most brands will jump in and tell you they’re eco-friendly at the very first opportunity! Now that makes life much easier – you can make your buying decisions quickly.