When marketing a product, 93% of consumers place visual appearance as one of the most important factors when shopping*. With this in mind, it is crucial that whatever you’re trying to sell or present is well lit and attracts attention. So it pays to use lighting effectively at Exhibitions and Events if you're going to draw in a crowd!
Take a window display for instance in a shopping mall, what gets you to turn your head and look? It could be a number of things, movement, colour or light, but one thing’s for sure, you would not even give the window a second glance if it was in pitch darkness.
So, what do you need to think about when you are lighting up a display? Here are a few tips to get you started:
– consider other colours to create drama, not just a white light
– use spotlights to pick out key information, brand imagery or to light up dark corners
– light up your brand logo so everyone knows who you are
– draw attention to your product by lighting the stand it sits on
– place light behind fabric to make it shine through the whole display
With this in mind, what products are out there to light up displays and get more attention?
LED lights are the preferred choice of lighting for most displays and exhibitions these days. Not only are they 80% more efficient than a normal light bulb, they last longer, are smaller in size and are more robust. All our stands can be fitted with LED lights to add more impact and really light up your message.
The low voltage lighting used in shop displays is also very effective whether it’s lighting up an acrylic box, a poster or some shelving. The lights are all cantilevered with 180-degree adjustable heads enabling you to get a perfect position.
Give your image some depth and clarity with the illuminated lightbox. These innovative boxes are ultra-slim and highly effective. They are the ideal display solution for retail outlets, exhibition’s, restaurants, bars, airports and more. They come in all sorts of styles so can be used on a poster stand, a wall, a mirror or a writing board.
They run on a 12-volt system, so easy to install, low heat output and no mercury making these the smallest carbon footprint available.
Check out the new lightboxes in Top Shop on Queen Street, a mammoth size but oh so effective.
Light pockets are an eye-catching way to illuminate posters and graphics, they work especially well for window or interior displays.
They come in a range of sizes and widths to suit your needs and the graphics can be changed out in seconds. They can be used in a number of different formats including:
Floor to ceiling displays
Free standing displays
Suspended ceiling displays
The light pockets are often used in real estate agents’ windows with the double-sided units giving them twice as much space to market a property.
The plinths create a stunning effect, are simple and stylish with an aluminium frame, in combination with a hard-wearing melamine-coated MDF top. Three faces of the plinth are custom finished in your chosen corporate colour, logo or graphics, and the fourth face features a stylish lightbox sitting behind your graphic.
All images can be changed over with ease, giving you the flexibility to customise your promotional message or highlight a new product according to your specific requirements. A great solution for dark corners or to show off your products whilst sitting on a plinth.
Of course, if LED lighting is not what you were after then there are other low voltage spotlights available – but this can be specific to your requirements so just give us a call and we can work out what you need.
The one thing to remember in all of this is that light and the visual appearance of your message, brand or product is critical to the way it is received by your consumers, so ensure you make an informed decision to get the best results.
To discuss any of these options further, please give us a call on 0800 10 99 88 or drop us an email.
* Kissmetrics infographic