It’s always difficult to know how to display information whether it’s around the office, a reception area or in a shop window. Making the information stand out, look neat and tidy, and draw attention are common issues.
Exhibiting on a Small Budget
It’s easy to become simply wallpaper at trade shows as each exhibitor tries to out-do one another with bigger budgets, bigger stands, and bigger gimmicks. What can the smaller, more budget-conscious exhibitor do to ensure their standstill cuts through all the clutter of the exhibition hall and creates an impact?